Flavor and Fragrance Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

Flavor and Fragrance Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

The flavor and fragrance market was valued at USD 3024.3 million in 2020, and it is estimated to register a CAGR of 5.91% during the forecast period (2021 - 2026).

The COVID-19 impact on the industry was evident during the initial few months of market lockdowns, followed by supply chain disruptions. However, countries rapidly adjusted their systems with the crisis and made the agricultural and food sector running during the pandemic, leading to a quick recovery of the industry sales.

The overall flavor industry runs over consumer demand to experience the most nuanced and subtle flavor in food, with the taste being the most specific factor influencing the purchase decision of a consumer. The organization reveals that the importance of taste has increased since 2018, with about 86% of consumers choosing taste over other food attributes prior to their purchase.

In the fragrance application, consumer goods are projected to be the largest segment. The rise in disposable income and changing the lifestyle of consumers are fuelling the demand for high-end cosmetics, detergents, soaps, perfumes, and other household and personal care products. This, in turn, is contributing to the overall growth of the consumer products segment. The spending pattern of consumers in developing countries has been increasing, especially in recent years. This trend is expected to drive the market in developing nations further.

Key Market TrendsGrowing Demand for Smoked Flavors and Compounded Flavors

Smokey flavors are majorly used in snack foods, meats, seasonings, sauces, cheeses, honey, and salt. However, smoked flavors are witnessing significant demand in dessert, beverages, soups, confectionery, and various other sweet and savory applications from the last few years, which is changing the market dynamics. According to FONA International Inc., more than 193 smoke-flavored products were introduced in 2016, exceeding the 2015 figures, and the product launch is expected to witness a double-digit growth rate during the forecast period.

Additionally, key players in food flavors are also focusing on developing natural smoked flavors to cater to the demand for natural flavors in the market. In 2017, Bell Flavors & Fragrances developed a number of smokeless smoke flavors, which it calls a natural alternative to traditional liquid smoke that can be customized.

North America Leads the Global Market

The North American market for flavor and fragrance is mature and quite stable. Hence, there is a high potential for transformed growth, as the market recovers from the economic downturn. The United States is the largest market in the region, followed by Canada, owing to the high consumption of convenience and processed food. Owing to the United States' fast-paced food and beverage industries, foreign players are expanding their footprints in the country to deliver the most innovative nutritional flavors to cater to the increasing demand of consumers.​ In 2018, Firmenich, which is a European company, expanded its presence in the country by opening a manufacturing plant in California to deliver tailored taste and nutrition solutions to consumers, including a unique range of organic offerings.​

Competitive Landscape

The flavor and fragrance market is highly competitive, with key players competing for major market share and small regional players catering to smaller regions to acquire nearly half of the market share. Key players are majorly based in North American and European regions. Key strategies adopted by the players in the market are acquisitions, expansions, innovations, and new product launches. Some major players in the market studied include International Flavours & Fragrances, Merck Group, and Sensient.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

Companies Mentioned

Merck Group
Firmenich SA
International Flavors & Fragrances Inc.
Kerry Group PLC
Sensient Technologies Corporation
Takasago International Corporation
Archer Daniels Midland Company
Solvay SA
BASF SE
Corbion NV​

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