Facial Make-up Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

Facial Make-up Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

The global facial make-up market is projected to grow at a CAGR of 5.8% during the forecast period 2021-2026.

The increasing number of working women and rising consciousness about physical appearance among millennial women across the globe is a key growth driver of the global facial makeup market.

Growing demand for natural cosmetics is resulting in a growing demand for cosmetic products, which in turn is leading to increased sales of facial makeup products. The growing e-commerce industry and increasing penetration of social media is further propelling the growth of this market.

However, stringent regulations imposed on the usage of cosmetics ingredients by government agencies such as FDA, EU is a major constraint for market development. Usage of harmful chemicals in facial makeup may lead to allergic reaction hamper the growth of the global facial makeup market.

Key Market TrendsSurge in Demand for Organic & Natural Ingredients Drives Sales of Facial Makeup

Many manufacturers in the market are concentrating on natural & organic ingredients in Facial makeup, instead of synthetic-based ingredients due to raising consciousness among consumer and also harmful chemicals linked to cancer, tumor development and skin diseases. The market for organic cosmetic products is booming due to wellness trends and greater availability of natural ingredients. The consumer is more focused on natural environment-friendly cosmetic products in Facial Makeup which is available in the forms of gels, powder and liquid. The increasing preference of halal cosmetics such as facial, face & lip care products is a growth opportunity for facial makeup manufacturers. Companies like Amara Cosmetics positions itself as the first US halal-certified makeup brand, helping Muslim women with cosmetics and beauty.

North America Dominates the Market

North America accounted for the largest market share and is anticipated to maintain its dominance in the forecasted period. The changing lifestyle of consumers in the U.S. and increasing demand for cosmetic products is projected to propel the usage of Facial Makeup. Factors, such as consumer knowledge and increase in awareness of products about the benefits of organics products and services, through digital media and other sources, coupled with the advent of social media are adding to the growth in the region. This, in turn, is driving the demand for these products. Consumers in the United States are increasing their consumption of herbal beauty products, particularly skin care and hair care products, due to their ‘vegan’, ‘natural’, ‘organic’, ‘botanical’, and ‘free from’ labels.

Competitive Landscape

Global facial make-up market is fragmented and is driven by various active players. The major players have used several strategies such as new product launches, expansions, joint ventures, partnerships, acquisitions, and others to increase the market growth. There are numerous prominent players in the market such as L’Oreal, Clarins, Shiseido Company, Revlon, Esteelauder Companies Inc among others.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

Companies Mentioned

L'Oréal S.A.
Esteelauder Companies Inc.
Groupe Clarins SA
Revlon, Inc
Shiseido Company
Avon Products, Inc.
LVMH Moët Hennessy – Louis Vuitton SE
Coty Inc

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