The Face Mask Market size is expected to grow from USD 8.41 billion in 2023 to USD 12.30 billion by 2028, at a CAGR of 7.91% during the forecast period (2023-2028).
The face mask market is fragmented with the presence of numerous players. The key players use growth strategies, including mergers and acquisitions, expansion, new product developments, and partnerships, to fuel market growth. There are several prominent players in this industry, such as Procter & Gamble Company, Estée Lauder Inc., and L’Oreal SA. It is crucial for players to continuously innovate, operate and grow in the market due to the rapidly changing consumer demands and preferences. Also, companies are using digital and social media advertisements to make consumers aware of their new product launches.
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