Europe Vitamin Fortified and Mineral Enriched Food and Beverage Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

Europe Vitamin Fortified and Mineral Enriched Food and Beverage Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

The Europe vitamin fortified and mineral enriched food and beverage market is anticipated to register a CAGR of 4.23%, during the forecast period, 2020–2025.

Key Highlights

• Food fortification is attractive because it does not require the target groups to change their diet but can be implemented by the food industry, and because it reaches large numbers of consumers through retail.
• Europe is expected to grow substantially, owing to the existence of fortified food industries and increasing concerns regarding health among consumers.

Key Market TrendsGrowing Demand for Functional Food

The increasing consumers’ interest, and a better understanding of the immunity enhancing property of proper diet and food habits are some of the key factors driving the growth of the Europe vitamin fortified and mineral enriched food and beverage market. In many countries, strict regulations are imposed on advertisements and labelling of products. Functional food ingredients are not easily available in supermarkets and grocery stores, and often tend to be expensive. Many consumers are unaware of how these products can be incorporated into their daily dietary intake. These factors, collectively, are obstructing the growth of the market.

Increasing demand for breakfast cereals

Breakfast cereals holds a prominient market share owing to the convenience solution it offers to the consumers. The market is mostly driven by the consumers having busy lifestyle as these are the processed grain formulations suitable for consumption without further cooking. Whole grain based ready-to-eat cereals are leading the market owing to the value-addition in terms of micronutrients in these products. Also, the leading companies are trying to blend organic and healthy ingredients in order to boost the sales of breakfast cereals.

Competitive Landscape

The Europe vitamin fortified and mineral enriched food and beverage market is fragmented and competitive in nature having large number of domestic and multinational player competing for market share. Companies are focusing on new product launch with healthier ingredients/organic claim, along with acquisition, merger, partnership, and expansions as their key marketing strategy. Some of the major players in the market studied are Abbott, KELLOGG Company, Nestle, Amway, among others.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

Companies Mentioned

Abbott Laboratories
Kellogg Company
Nestle SA
PepsiCo Inc.
Amway Corporation
The Coca
Cola Company
The Hain Celestial Group Inc.
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