Europe Sports Nutrition Market - Growth, Industry Trends, COVID-19 Impact Analysis, and Country-wise Forecasts (2022 - 2027)

Europe Sports Nutrition Market - Growth, Industry Trends, COVID-19 Impact Analysis, and Country-wise Forecasts (2022 - 2027)

The Europe sports nutrition market is projected to grow at a CAGR of 8% during the forecasted period (2021 - 2026).

Although the COVID-19 pandemic continues to transform the growth of various industries, the immediate impact of the outbreak is varied. While a few players like Glanbia Plc. have registered a drop in demand and revenue (around 8.9%), numerous others have remained unscathed and showed promising growth opportunities. Furthermore, consumers have become more health-conscious and aware due to the impact of the pandemic, and hence, one of the major factors driving this growth prospect is an increase in demand for variants of protein bars, dietary supplements, and sports drinks among the core users and non-traditional users.

Over the medium term, sports nutritional products which were once classified as a niche category, designed particularly for athletes and professional full-time sports personnel, have been gaining immense popularity even among the non-athletes. The market is witnessing high demand from diverse consumer groups, as the regular exercisers and everyday consumers are looking for an extra boost in their workouts.

Furthermore, customers who are recreationally active are opting for some other kind of sports nutrition products, to complement their work-out sessions and get purified nutrients that are effective in producing the desired physique. Therefore, the advances in sports nutrition products is one of the major factors driving the market. Additionally, the market studied is also driven by the widespread penetration that these products achieved over the past few years. The products that were once available in dedicated fitness products shops have made their way to convenience and pharmaceutical stores.

Key Market TrendsIncrease Concern Toward Fitness-Focussed Lifestyles

Sports nutrition has become mainstream over the past decade, as there is an increasing interest in health, fitness, and wellbeing. In the current market scenario, sports nutrition products are being increasingly used by recreational sports enthusiasts, who are exposed to sports nutrition products through health clubs and fitness centres, in order to aid post-workout recovery and meet the nutritional needs amidst busy lifestyles. For instance, European consumers are gaining awareness regarding the fundamental needs of nutrition and proactive steps that can be taken, to prevent chronic ailments and attain higher well-being. This rising awareness is expected to boost the demand for dietary supplements and functional food and beverages under the sports nutrition category over the forecast period. The increasing number of health clubs and fitness centres in the market are expected to aid the growth of the market studied. Furthermore, the rising trend of consuming sports nutrition products for treating various minerals and vitamin deficiencies is expected to augment the market growth of sports nutrition.

Increasing Consumption of Sports Nutrition in United Kingdom

The United Kingdom sports nutrition market is driven by the widespread penetration of sports nutrition products, wherein health-promoting products, sports drinks, and dietary supplements gained retail space in the market. However, some players are focusing on sports drinks in new formats, such as tabs and gels, which are easy to transport and consume while on the go. Furthermore, the growing trend of consuming plant-based and vegan supplements, clean-label products, and sustainable packaging solutions, is expected to accelerate the market growth of sports nutrition, and positively impact the annual per-capita spending on sports nutrition. For instance, in March 2020, United Kingdom-based sports nutrition brand Myprotein had launched a clear plant-based protein shake to meet the growing consumer demand for vegan products. The Clear Vegan Isolate, which comes in powdered form, is available in two flavors: Coconut & Mango and Pear & Ginger.

Competitive Landscape

The leading players in the sports nutrition market enjoy a dominant presence in the region with brand loyalty being a high-impact factor, and the quality of ingredients being a prime parameter. Companies like Glanbia PLC, PepsiCo Inc., Atlantic Multipower Germany GmbH (Atlantic Grupa DD), Clif Bar, and MusclePharm Corp. are focusing on quality, and this attribute plays a pivotal role in brand positioning. Furthermore, the market is highly competitive with multiple regional and international players. As a result, major players are trying to diversify their portfolios to differentiate themselves from their industry rivals by means of product innovation, partnerships, mergers & acquisitions, and expansions.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

Companies Mentioned

Glanbia PLC
PepsiCo Inc.
Hormel Foods Corp.
MusclePharm Corp.
Post Holdings Inc.
Clif Bar Company
KONZEPT
German Sports Nutrition
Atlantic Grupa d.d.
OTE Sports Ltd.
Ultimate Nutrition, Inc.
TORQ Limited

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