The Europe Social Media Analytics Market size is estimated at USD 3.19 billion in 2024, and is expected to reach USD 6.91 billion by 2029, growing at a CAGR of 14.82% during the forecast period (2024-2029).
Europe's use of social media Analytics is growing due to increased demand for business intelligence and BI techniques in combination with more sophisticated analytic tools, as well as a huge number of internet users.
The competitive landscape of the Europe social media analytics market is expected to move towards semi-consolidated, owing to the emergence of several small and medium-sized solution providers in the market. The solution providers are increasingly collaborating with several companies across the industries to boost the adoption of their Social Media analytics solutions. Also, the existing market players are innovating their solutions to compete.
In June 2023, Adobe Systems Incorporated announced the global expansion of Firefly Adobe’s new generative AI models to support text prompts in over 100 languages, enabling users across the world to generate images and text effects using their native languages in the standalone Firefly web service. The service will also be localized in 20 languages, with versions in French, German, Japanese, Spanish, and Brazilian Portuguese available now.
In February 2023, Salesforce announced the New Analytics, AI, and Automation Solutions for Communications Providers and Analytics, which automate common processes, drive improved customer experience, and reduce operating costs embedded in innovations developed for the communications industry. This will facilitate and enrich the interaction of customers through a new integration with WhatsApp.
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