The European smart Watches Market was valued at USD 5.51 billion the previous year, and it is expected to witness a CAGR of 9.79%, reaching USD 9.27 billion by the next five years. Smartwatch is becoming popular for providing hands-free control and access to data anywhere at any time. Apart from this, biometric functionality, GPS and mapping capability, and independent smartphone functionality are a few unique features of the smartwatch in line with the increasing disposable income of the people, which is expected to drive the market in European countries.
The European smartwatch market is fragmented with the presence of significant players like TAG Heuer SA, Apple Inc., Fitbit Inc., Garmin Ltd, and Samsung Electronics Co. Ltd. Players in the market are adopting strategies such as partnerships and acquisitions to enhance their product offerings and gain sustainable competitive advantage.
In August 2022, Fitbit launched the latest smartwatches and irregular heart rhythm features in Ireland wearable devices, including the Sense 2 and Versa 4 smartwatches and the Inspire 3 fitness tracker. Sense 2 will recommend different stress management techniques (guided breathing, mindfulness, etc.). Through a method that turns metal into vapor, Fitbit has incorporated the metal electrodes in the sensors into the Sense 2 display. Versa 4 has more than 40 exercise modes, including HIIT, weightlifting, CrossFit, dance, real-time stats, and built-in GPS.
In February 2022, Tag Heuer launched a fourth-generation Calibre E4 smartwatch in 42mm and 45mm variants, which has various features for fitness enthusiasts. And has access to a whole world of features, activities, wellness apps, and watch faces.
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