Europe SD-WAN Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

The Europe SD-WAN Market size is estimated at USD 2.55 billion in 2025, and is expected to reach USD 9.54 billion by 2030, at a CAGR of 30.20% during the forecast period (2025-2030).

Key Highlights

• SD-WAN's scalability and flexibility are driving its market rise. As cloud services gain traction and remote work becomes commonplace, businesses increasingly seek agile networking solutions. SD-WAN architectures not only scale to meet growing network demands but also flexibly support various connectivity options, from MPLS (Multiprotocol Label switching) and broadband internet to LTE. Such attributes are especially appealing to enterprises with multiple locations or those embracing digital transformation.
• Moreover, the cost efficiency and ROI benefits of SD-WAN solutions are shaping the industry's outlook. These solutions often yield substantial savings over traditional WAN setups. By harnessing software-defined networking, organizations can optimize bandwidth, prioritize essential applications, and lessen reliance on costly dedicated lines. This pivotal role of Software-Defined Networking (SDN) underscores the surge in SD-WAN adoption.

Increasing Demand For Secure Access Service Edge (SASE) Integration Augments the Market’s Growth

Key Highlights

• Secure Access Service Edge (SASE) is revolutionizing SD-WAN by merging security and networking into a cohesive cloud-native framework. By incorporating security features such as Zero Trust Network Access (ZTNA) and Secure Web Gateways (SWG), SASE diminishes the reliance on standalone security devices. It boosts network performance with optimized routing for direct-to-cloud access and streamlines management via centralized policies and automation. With enterprises emphasizing security and remote operations, SASE is steering a transition from conventional SD-WAN to a more secure, scalable, and cloud-focused architecture.
• The players with a presence in the European region are collaborating to provide better services to its clients. For instance, in May 2024, Hughes partnered with Netskope to integrate Hughes' Managed SD-WAN services with Netskope's secure service edge (SSE) solutions. Secure Access Service Edge (SASE) combines SD-WAN and SSE into a unified cloud service, enabling streamlined WAN deployments while enhancing operational efficiency and security. This collaboration adds a comprehensive SASE platform to Hughes' Managed Services portfolio, offering robust data and personnel security across locations and 24/7 access to security operations center (SOC) protections.

Reliability Issues May Hamper the Market

Key Highlights

• SD-WAN is recognized as an advanced technology; however, some networking professionals emphasize the need for an additional transmission method to ensure consistent quality of service. They recommend that enterprises retain an MPLS link alongside a broadband connection to deliver reliable service for real-time traffic. While SD-WAN enhances QoS, it does not guarantee it under all circumstances. SD-WAN can identify packet loss and jitter, selecting the most efficient path for data transmission. However, if all available paths are compromised, SD-WAN cannot ensure service quality. Implementing SD-WAN effectively can significantly reduce an organization's reliance on MPLS, though a complete replacement of MPLS in the near term appears unlikely.
• The SD-WAN market in Europe encounters challenges due to the fragmented regulatory environment, which complicates cross-border deployments. The continued reliance on legacy infrastructure in many organizations slows the adoption of modern SD-WAN solutions. Additionally, concerns regarding security vulnerabilities in virtualized networks may discourage potential users. High initial investment requirements and integration complexities further limit market growth. Furthermore, the region faces a shortage of skilled professionals capable of managing these advanced networks, adding to the constraints.

Technological Advancements Driving SD-WAN Evolution

Key Highlights

• SD-WAN 2.0 is revolutionizing network management with its enhanced flexibility, real-time analytics, and superior integration capabilities. A standout feature of this evolution is the strengthened collaboration with edge computing. By processing data nearer to its source, edge computing, in tandem with SD-WAN, significantly curtails latency. This synergy is vital for real-time applications, from autonomous vehicles to smart city technologies, vastly boosting networks' capabilities to meet future demands.

Europe SD-WAN Market Trends

Cloud-based Deployment Type Segment is Expected to Hold Significant Market Share

• European businesses are increasingly adopting cloud-first strategies to boost agility, lower costs, and enhance scalability. The capability of SD-WAN to deliver seamless, high-performance access to cloud services facilitates this shift, establishing cloud-based SD-WAN as a critical element of modern IT infrastructure. Market vendors leverage the trend and offer SD-WAN solutions to enable businesses to succeed in a cloud-first environment. For instance, Vodafone Business SD-WAN with VMware businesses shift to a cloud-first strategy cost-efficiently without disrupting business as usual.
• Adopting a cloud-hosted SD-WAN offers numerous advantages, including scalability and simplified management. Leveraging the cloud enables businesses to scale network resources in real time while optimizing operational workflows. This approach enables organizations to reduce on-premises infrastructure costs and ensures rapid deployment. Furthermore, it provides seamless connectivity to cloud-based services and applications, making it well-suited for modern business operations.
• In addition, the solution is highly scalable and flexible, designed to adapt to a company's evolving requirements as it grows. This feature is particularly critical for businesses with high growth potential, whether expanding branch offices, accommodating remote users, or meeting increasing bandwidth demands.
• Businesses seeking to simplify network management without the hassle of physical hardware maintenance are turning to cloud-based SD-WAN solutions. These solutions offer scalability and flexibility, particularly beneficial for organizations with multiple locations or those experiencing rapid growth. Additionally, small and medium-sized enterprises (SMEs), especially those with limited IT resources or a cloud-first strategy, find cloud-based deployments attractive. By leveraging cloud-based models, SMEs can enhance their network performance, bolster security, and boost operational efficiency without the burden of managing the underlying infrastructure.
• In Europe, the SD-WAN market is witnessing a surge in cloud-based deployments fueled by partnerships among vendors offering reliable cloud SD-WAN solutions. For example, in April 2024, Vodafone teamed up with Google, streamlining cloud connectivity for businesses. Beyond connecting to Google's network, Vodafone is establishing a vast cloud-based software-defined wide area network (SD-WAN). This initiative equips customers with a virtual overlay on a global physical network, enabling swift and automatic routing and traffic redirection to and from the cloud.
• According to Flexera Software, in 2024, European organizations are focusing on cloud initiatives. 71% of respondents prioritize optimizing existing cloud usage to achieve cost savings and migrating additional workloads to the cloud. Additionally, 61% of respondents have identified automated workload migration as a key strategic priority for the year.
• Overall, cloud-based deployments are projected to achieve the highest CAGR in the Europe SD-WAN market, driven by factors such as scalability and flexibility benefits, increasing cloud adoption among European enterprises, rising adoption among SMEs, and advancements in cloud-based SD-WAN solutions by leading vendors.

France is Expected to Hold Significant Market Share

• French enterprises are increasingly emphasizing digital transformation, with a notable shift toward adopting cloud services. This trend highlights the demand for networks capable of efficiently integrating with cloud platforms. SD-WAN addresses this need by enabling dynamic routing to cloud applications, minimizing latency, and enhancing user experience. According to the National Institute of Statistics and Economic Studies (INSEE), over 70% of companies in France's ICT manufacturing sector utilized cloud services in 2023. Additionally, more than 25% of businesses in the support and administrative services sector adopted cloud computing services during the same period.
• As France continues to expand its 5G infrastructure, SD-WAN is positioned as a complementary solution that capitalizes on 5G's capabilities to deliver improved connectivity, particularly for mobile and IoT applications. Data from L'Agence Nationale des Fréquences (ANFR) indicates that as of April 1, 2024, France had 45,065 authorized 5G sites, with nearly 81% declared operational, supported by network-sharing agreements among operators.
• Vendors’ Proactive Stance with the Launch of New Solutions
• In France's SD-WAN market, leading vendors like Orange Business are driving digital transitions for businesses through continuous innovation in their SD-WAN offerings. These innovations, tailored to address challenges in the French market, are bolstering SD-WAN adoption among local enterprises. For example, in July 2024, Ekinops, a major optical transport and connectivity solutions supplier, revealed that Orange Business selected its technology to debut "SD-WAN Essentials."
• This new offering positions enterprise connectivity as a gateway to the cloud. "SD-WAN Essentials" is a co-managed solution that grants businesses vital SD-WAN services, including enhanced control, reliability, performance, application-level routing, and security. Leveraging Ekinops' SD-WAN Xpress technology, this solution empowers businesses to adopt intelligent routing securely, optimizing device usage and reducing energy consumption.
• The French government is actively fostering cloud adoption through initiatives like 'Plan France Numérique,' with a particular focus on small- and medium-sized enterprises (SMEs) to accelerate their digital transformation. This effort is further reinforced by the European Union's push for digital sovereignty, emphasizing the significance of local security and governance in cloud services. Consequently, these measures are expediting cloud adoption among SMEs and driving increased demand for SD-WAN solutions within the SME segment in France.
• Overall, France is driving the growth of the SD-WAN market in Europe, supported by businesses prioritizing digital transformation, an increase in managed SD-WAN solution launches, and growing adoption among SMEs. As organizations upgrade their IT infrastructures, SD-WAN adoption is expected to grow, providing enhanced connectivity, flexibility, and security to address evolving business demands.

Europe SD-WAN Industry Overview

The vendors in the Europe SD-WAN market are semi-consolidated with an array of solutions and services. However, major vendors such as BT Group PLC, Vodafone Group Plc, Virgin Media Business Ltd, Exponential-e Ltd., Gamma Communications plc, TalkTalk Business Direct Limited, and many more are highly preferred SD-WAN solution and service providers across various end users in Europe.

In Europe, the SD-WAN market is on a steady upward trajectory, fueled by a surge in cloud adoption, the broadening of remote work, and an escalating demand for secure and scalable network solutions. Enterprises are turning to SD-WAN not just to bolster network performance but also to cut costs and heighten security measures. As the appetite for hybrid and multi-cloud connectivity grows, the European SD-WAN market is poised for further expansion, with particular momentum in the finance, healthcare, and manufacturing sectors.

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