Europe Professional Audio Video (Proav) Market - Growth, Trends, Covid-19 Impact, and Forecasts (2023 - 2028)

Europe Professional Audio Video (Proav) Market - Growth, Trends, Covid-19 Impact, and Forecasts (2023 - 2028)

The European Professional Audio Video (ProAV) Market is expected to register a CAGR of 5.67% during the forecast period. Several factors, such as the quick development of audio and display technology, the adoption of cloud solutions, the emergence of the internet of things and smart buildings, and the increasing adoption of artificial intelligence, are fueling the demand for audio-visual systems.

• The effects of Artificial intelligence are becoming more prevalent in areas like natural language processing, speech-to-text, machine learning, and predictive analytics. Professional AV systems, which are most helpful in conferencing and collaboration, are beginning to converge with artificial intelligence. It can help organizations start meetings, make video calls, and share real-time data when deployed securely.
• Numerous technological advancements, such as adopting cloud computing platforms and professional audio-visual with the Internet of Things (IoT), are additional growth-promoting factors. These technologies benefit significantly from live events, security, collaboration, conferencing, learning, and monitoring. Additional factors are expected to contribute to the market's expansion, including the development of 360-degree cameras, drones, and virtual reality (VR) systems to deliver specialized content and improvements in the telecommunications infrastructure.
• The professional audio-visual sector has been significantly impacted by COVID-19. Due to widespread vaccination, the lockdown restrictions were eased in the first half of 2020. As a result, manufacturing activities, such as those for ProAV products in the post-COVID-19 scenario, were able to resume. Additionally, with the resumption of import and export activities, imports and exports from European nations largely satisfied the demand for ProAV products.
• Additionally, the European Commission intended to launch MediaInvest in May 2022 to support the audio-visual sector in Europe. A new investment tool called MediaInvest was created to close the financial gap in the audio-visual industry. Media Invest planned to leverage EUR 400.0 million (USD 413.8 million) in investments over a 7-year period with help from InvestEU and the Creative Europe MEDIA program.
• Interactive digital signage systems are becoming more and more common, which helps businesses create more content. Systems for interactive digital signage have a variety of uses in public spaces like stadiums, retail locations, transportation hubs, and exhibition halls. Pro AV is one of the most crucial systems for digital signage. Demand for pro AV products is anticipated to increase during the forecast period due to the expansion of digital signage systems.
• However, market restraints for pro AV (audio-visual) growth in the aforementioned projected timeframe are likely to include the rising need for high capital investment and a lower adoption rate among small and medium-sized businesses. A short replacement cycle, one-on-one learning, and a lack of skilled professionals will be the three biggest and most urgent obstacles to the market's growth.

• The education sector's significant growth, which has coincided with the world's rapid urbanization, is one of the key factors influencing the market's upbeat outlook. ProAV is frequently used for smart learning systems in schools, universities, and other academic and research institutions that use multi-touch HD televisions.
• ProAV improves real-time blended teaching and learning while boosting creativity and visualization in the classroom. It is frequently used for a new kind of learning system in schools, universities, and other academic and research institutions that use multi-touch high-definition (HD) screens. By enhancing real-time blended teaching and learning and by fostering creativity and visualization, the use of ProAV enhances the in-class experience.
• The professional audio-visual industry was significantly impacted by COVID-19; the supply chain was severely strained, which led to the closure of numerous companies. However, due to the pandemic, many educational institutions switched to a hybrid education system where students could receive face-to-face online training, which sharply increased the demand for ProAV products in the education market.
• To meet the rising demand for AVer solutions across Europe, AVer Europe, the premier provider of video conferencing, educational technology, and Pro AV solutions, announced the promotions of senior sales team in April 2022. AVer experienced tremendous demand for its top-notch solutions in the European education market. To ensure minimal disruption and maximum communication potential in COVID-19, the AVer Europe team ensured a seamless, integrated installation of these cutting-edge solutions.

• Technological advances in United Kingdom may allow manufacturers to make significant gains over the forecast timeline. Integration of telecommunication applications such as Skype and Zoom, as well as rising consumer demand, will drive the ProAV market forward.
• Furthermore, increased consumer spending is also likely to lead to more premium audio and visual equipment purchases. Consumer spending was expected to rise in 2021-22 due to the rapid rollout of United Kingdom vaccination program, increased certainty surrounding trade relations with the European Union, and the relaxation of restrictions. This is expected to provide an opportunity for industry operators in the future.
• According to the Broadcasters Audience Research Board (BARB) 2021 report, the number of United Kingdom households with at least one subscription to a video-on-demand (SVoD) service increased from 17.4 million homes in Q3 2020 to 18.8 million homes, or 66% of all households, as of August 2021. According to the Entertainment Retailers Association, the digital video market was anticipated to expand by about 38% in 2021 as a result of platforms for video-on-demand. As video-on-demand services become more popular, more people will use home audio systems to enjoy high-quality audio in the comfort of their own homes.
• Furthermore, as the tools used to access AV services change, vendors all over United Kingdom are looking for fresh opportunities. People can access Pro AV services thanks to the widespread use of smartphones with 4G and 5G services. Cloud-based solutions are likewise growing in popularity in the Pro AV sector. This opens up new possibilities for services to be developed around these solutions.
• For example, Samsung Electronics and Vodafone United Kingdom declared in January 2022 that they had activated the first 5G Open RAN site in United Kingdom carrying active customer traffic. The businesses successfully concluded a 5G live video call using Samsung's 5G virtualized Radio Access Network to mark the deployment of their first site. In Europe, a large-scale 5G commercial deployment based on an Open RAN architecture powered by vRAN was supported by Samsung as a leading vendor in June 2021.

The European Professional Audio Video Market is moderately fragmented due to the large number of small and large players offering their solutions on both domestic and international markets. Brand identities of companies have a significant influence on the market. Some of the top players in the market are Semtech Corporation, Aver Europe, Exertis Pro AV AVI-SPL Inc., Kramer, and Solotech Inc. It is anticipated that the vendors' competitive rivalry will become more intense and fierce over the course of the forecast period.

In November 2022, Kramer announced a distribution partnership in Germany with Exertis Pro AV, headquartered in Uhingen and one of the largest value-added distributors of AV/IT media technology. Exertis Pro AV will be able to market Kramer's entire portfolio while delivering AV experiences through its extensive network of resellers, integrators, planners, and architects in Germany as a result of this new partnership.

In August 2022, AVer Europe certified the DL10 and PTC310UV2 cameras as Zoom Rooms Certified Hardware. When used with the Zoom platform, users can find a suitable camera that is Zoom certified, meets their needs, and is offered by AVer. These cameras cover a wide range of room sizes, from small classrooms to large auditoriums. Such elements will increase ProAv demand for the business.

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