Europe Organic Food & Beverages Market - Growth, Trends, Covid-19 Impact, and Forecasts (2023 - 2028)

Europe Organic Food & Beverages Market - Growth, Trends, Covid-19 Impact, and Forecasts (2023 - 2028)

Europe Organic Food & Beverages Market is projected to grow at a CAGR of 8.34% during the forecast period 2021-2026.

According to researchers, the COVID-19 outbreak is causing EU consumers to seek higher-quality food and health-related items. According to reports, the pandemic is affecting Europeans' eating patterns and broader consumer lifestyles, with many adjusting their diets to emphasize wellness and sustainability. Organic food products are selling at a higher rate than the national average. Mara Miró Arias, a Spanish organic olive oil manufacturer, claims that her online and private sales have increased by more than 40% in recent months.

In Europe, the industry is witnessing a demand for cleaner and more minimalistic food products, which is clearly depicted from the rising consumer awareness, as they seek more from products that claim to be ‘organic’ or ‘free-from’.

The rising consumer concerns towards the negative health impact of GMOs, preservatives, synthetic additives, etc., are primarily augmenting the demand for organic food and beverages. In line with this, the growing adoption of healthy dietary patterns due to the high prevalence of lactose- and gluten-intolerance among the masses is also driving the demand for gluten-free and lactose-free product variants. Moreover, the elevating levels of urbanization coupled with the improving consumer living standards have increased the demand for high-quality, organic food and beverages

The consumer preference for innovative flavors, health benefits, convenience, and alternative natural sources of nutrient supplements has augmented the clean-label food and beverage products market across the region. Also, the consumer interest in identifying the ingredients present in the food and beverage products has triggered the growth of the organic food and beverage market.​ European consumers are highly concerned about the long-term effects of the food products they are consuming, in terms of nutrition content and their impact on the health, environmental sustainability, sourcing, and social responsibility. This has triggered an increasing demand for organically sourced food and beverage products in the European region.

In Germany, the industry has witnessed a cut in synthetic ingredients due to wider use of botanicals, the replacement of emulsifiers with enzymes and other texturizers, and rising demand for natural products. This changing trend and demand for nutritive products are expected to further fuel the demand for organic food and beverage products. Furthermore, the growing aging population in Germany consumes are more inclining towards nutritive products due to rising health concerns, there is a continuous rise in demand for specialty ingredients in functional and organic beverages in the country. Furthermore, according to the investment group, Germany and Trade Invest (GATI), German consumers are turning health conscious and are looking to confectionery that is low sugar, fair trade, and organic. As a result of which, the demand for sustainable products is on the rise in the country.

Europe organic food and beverages market is competitive, with the presence of several big-shot food and beverage companies competing in the organic food and beverage segment. Some of the leading companies in the market include Amys Kitchen Inc., General Mills Inc., The Hain Celestial Group Inc, and Clipper Teas. In order to capitalize on the potential market opportunities, leading players are actively investing in the development of innovative products, expansions, mergers and acquisitions, and partnerships.

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