Europe Milk Protein - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts 2019 - 2029

Europe Milk Protein - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts 2019 - 2029

The European milk protein market was valued at USD 324.6 million for the current year and is projected to register a CAGR of 4.38% over the next five years.

Key Highlights

• Demand for milk protein-based products, such as protein supplements and functional foods, has increased due to the trend of embracing protein-rich diets for fitness and active lifestyles; in the preparation of a wide variety of food products, dairy proteins such as whey protein, casein, and milk protein act as gelling agents, thickening agents, carriers, foaming agents, and texture modifiers. It is also extensively used in a variety of sectors, such as textiles, personal care, nutrition, and animal feed.
• The growing popularity of nutritional supplements and sports nutrition, where milk protein is a popular ingredient because it contains high-quality protein. The popularity of plant-based milk substitutes has increased the need for dairy protein products as an option to accommodate various dietary choices.
• Demand for milk protein sourced from organic and non-genetically modified organism (GMO) sources has increased as a result of consumers' preference for organic and clean-label products. For instance, per capita consumption of organic food in the European Union was EUR 104.3 (USD 123.35) in 2021, according to the International Federation of Organic Agriculture Movements (IFOAM )-Organics International.
• The market has grown as a result of the inclusion of milk proteins in a variety of functional snacks and drinks, such as those that are protein-rich. The food and beverages segment leads the market, driven by the bakery and dairy and dairy alternative products.
• The constant developments in product formulations utilizing milk proteins for diverse applications, such as in bread, confectionery, and dairy goods, in the food and beverage industry. The rise in functional food and beverage is boosting the demand for protein ingredients. In terms of convenience and product formulations, milk protein innovation is gaining traction in the market, mainly in the bakery and breakfast cereal sub-sectors.

Europe Milk Protein Market Trends

Rising Demand for functional Food Drives the Market

• Innovation in the dairy sector, particularly in the milk protein market, has been sparked by the rising demand for functional food. Customers are searching for goods that give not only needed nutrition but also certain health advantages, including immune support, weight management, and recovery of muscles. Whey and casein, two milk proteins with high protein content and a variety of useful characteristics, are extremely valuable. Consumption and production of protein products are rising in the region.
• For instance, protein meal production volume in the European Union was 28,718.55 thousand tons in 2022, according to the Organisation for Economic Co-operation and Development (OECD). They are included in a variety of functional food items, including protein-fortified drinks, sports nutrition, meal replacements, and nutritional supplements.
• Furthermore, protein supplements are currently used extensively due to rising healthcare awareness among the public and worries about obesity. Customers are shifting their focus on eating nutritious foods and increasing their protein intake to get extra benefits from protein supplements created with milk protein, which in turn is fueling the increase of milk protein.
• The emergence of functional foods has given dairy companies new opportunities to design and promote products that meet the needs of health-conscious customers looking for convenient methods to enhance their well-being.
• As the demand for nutrient-dense foods using milk concentrates rises, producers of milk protein concentrate components are heavily investing in research and development. A new generation of milk protein concentrates with an improved flavor and nutrient profile is being developed.

United Kingdom Holds the Largest Market Share

• Milk protein is being used more frequently in the food and beverage industry's wide range of goods, such as infant formula, functional foods, and sports nutrition. The market has benefited from government initiatives to provide food security and nutritional needs, as well as from regulations that assist the dairy industry.
• The trend towards nutrient-dense and healthful diets, rising health awareness, and more research and development to enhance the functionality, scent, and flavor of dairy protein ingredients are all expected to contribute to the growth of the milk protein market in the United Kingdom over the coming years. The market is also anticipated to be driven in the coming years by an increase in the number of births and an increase in protein consumption to gain additional nutrients from protein supplements. For instance, there were 605,479 live births in England and Wales in 2022, according to the Office for National Statistics.
• The expansion of the sports nutrition and fitness industries has raised demand among athletes and fitness fans for milk protein supplements. Sports nutrition consumption is rapidly increasing as sports participation has increased. For instance, in 2022, the number of professional sports players in the United Kingdom was 12.9 thousand, according to the Office for National Statistics (UK), which has increased market demand.
• As one of the largest gluten-free consumers in the region, the United Kingdom remains a promising destination for milk protein consumption, owing to the ingredient's high efficacy in gluten-free formulations. Also, the whey protein demand in the country is majorly led by an increasing number of fitness enthusiasts and a heavy consumer influx in gyms and fitness clubs. The number of health clubs in the United Kingdom was 202 in 2022, according to the International Health, Racquet & Sportsclub Association (IHRSA).

Europe Milk Protein Industry Overview

The Europe milk protein market is fragmented, with the presence of local and international players. The major players in this market are Agrial Group, Arla Foods amba, Glanbia PLC, Lactoprot Deutschland GmbH, and Royal FrieslandCampina NV (sorted alphabetically). The major players focus on product development, mergers and acquisitions, partnerships, and expansion to strengthen their position in the market. High investments in R&D activities and product innovations have led them to gain a major market share.

For instance, in February 2021, Arla Foods amba launched a new dry-blend protein that helps infant formula manufacturers reduce production costs without compromising safety or quality. It is known to be the first protein ingredient designed for dry blending. This process allows manufacturers to reduce energy usage and production costs.

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