Europe Metal Cans Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

Europe Metal Cans Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

The Europe Metal Cans Market was valued at USD 17.78 billion in 2021 and is expected to register a CAGR of 2.46% from 2022 to 2027. Members of Metal Packaging Europe support the strong measures taken by the national governments and the European Commission to help stop the spread of the COVID-19 pandemic. They are committed to guaranteeing the supply of metal packaging, abiding by the strictest safety and hygiene rules for food & beverage, hygiene, medical, and other essential goods throughout Europe.

Key Highlights

• BPA-free coatings in the metal can packaging format are ultimately increasing the demand for BPA-free metal cans. The product is gaining prominence due to its distinct features, such as resistance to transportation, hermetically sealed cover, rough handling, and easy recyclability.
• Recyclable properties of metal cans are driving the market as making products from recycled metals uses less energy, reduces carbon emissions, and uses less water than raw materials. Some metals, especially aluminum, are so profitable to recycle that companies pay people and businesses for their used metal. According to Waste Care Corporation, recycled aluminum cans alone generate approximately USD 800 million each year. In Europe, companies are contributing to more sustainability by recycling aluminum.
• Moreover, the rise in consumer awareness concerning the application of non-carcinogenic materials in packaging and increased demand for lightweight packing generates high growth prospects for metal cans. As canned foods have a shelf life of up to 5 years longer compared to fresh food. The foods that most commonly come inside a tin can include fruits, vegetables, soups, and meat.
• Furthermore, the growing demand for sustainable packaging is also supporting the growth of the studied market, as the growing demand is encouraging the vendors to switch to sustainable packaging. For instance, in February 2021, Pernod Ricard, a French liquor company, launched a bottle made from 60% recycled glass for its Absolut vodka brand. The move forms part of a new sustainability drive for the group and meets the rising demand for sustainable packaging.
• However, the presence of alternate packaging solutions is restraining the market from growing, as the replacement possibility of polymer-based packaging materials, including polyethylene and polyethylene terephthalate (PET), is witnessing a challenge in the metal can usage.

Key Market TrendsFood Cans to Witness Significant Growth

• The United Kingdom is experiencing high demand for packaged food due to rising income, ease and convenience, and availability of canned food. Additionally, consumer trends, such as a preference for small-size and multi-pack packaging formats, support the volume growth of metal cans in the food sector of the United Kingdom.
• Furthermore, consumers demand food cans due to their low environmental impact with the increasing environmental concerns. The high recyclability of metal cans is one of the significant drivers of the market studied.
• The growing European demand for certain dry fruits, including cashew nuts and almonds, is a good opportunity for vendors in the region. Ethnic grocery stores have been amassing a steady and growing customer base since they offer a variety of food products from beyond the domestic market. Also, metal cans increase their shelf life by maintaining the freshness of the dry fruits and protecting them from harmful outer substances or reactions.
• In order to meet the rising demand for metal packaging cans from consumers who want sustainable and recyclable beverage packaging, Ball Corp, in January 2021, announced building new aluminum can plant worth EUR 170 million in the Czech Republic.
• The surge in consumer demand for convenience and healthier food because of the busy lifestyle, especially among the working-class people, product innovation, and a rise in the number of quick-service restaurants are expected to drive the canned soup market in the United Kingdom.
• In addition, an increasing number of consumers are seeking vegan or plant-based products, and the growth of the online retail sector is expected to create lucrative opportunities for the market players.

United Kingdom to Hold Significant Market Share

• The United Kingdom is experiencing high demand for packaged food due to the rising incomes of the people, urbanization, changing lifestyles of the consumers, ease, and convenience in terms of the availability of canned food in the country. Additionally, consumer trends, such as a preference for small-size and multi-pack packaging formats, are supporting the growth of metal cans in the food sector across the United Kingdom.
• Vendors in the market seized the growing popularity of canned fruits and launched innovative products for profits. For instance, in May 2020, Cooks and Co. launched Banana Blossom, which is often used in South Asian countries. It is a fleshly purple-skinned flower that grows at the end of the banana fruit clusters.
• Due to shifts in consumer trends and preferences, beverage cans are gaining momentum in specialty drink categories. Carbonated and flavored waters are successfully growing in cans. However, waters are discovering the potential of this pack, too. The progression of filling technology, together with know-how, makes it feasible to pack vital drinks, such as wine, beer, water, carbonated drinks, etc., and keep them fresh and safe. This factor is expected to drive the beverage cans market.
• The cosmetic market in the United Kingdom is saturated with hair styling products, like serums, hair mousses, heat protection sprays, texture sprays, etc. The growing adoption of the above-mentioned products due to the increasing purchasing power of the customer is expected to drive the aerosol cans. Continuously improving consumer lifestyles is backing the demand from the personal care and cosmetic industry.
• Most washing car owners in the United Kingdom use car polishes to protect them against scratches, bird droppings (corrosive substances), and car washing, and thus, the increasing number of cars on the road is expected to augment the automotive polishes, dyes, and lubricating grease cans.

Competitive Landscape

The barriers to exiting the market are high since the canned food manufacturers require a significant divestment of assets that are quite specialized, which tends to intensify the competitive rivalry. Overall, the intensity of competitive rivalry in the market studied is high.

• November 2021 - Ardagh Metal Packaging (AMP) announced that it plans to build a new USD 200 million beverage can plant in Northern Ireland. This project is an important part of AMP’s global investment program.
• October 2021 - Leading metal packaging manufacturer Crown Holdings has announced a collaboration with Velox Ltd., an innovative developer, and manufacturer of direct-to-shape digital decoration solutions, to provide beverage brands with game-changing digital decoration technology for both straight wall and necked aluminum cans.
• October 2021 - Silgan Holdings acquired Easytech Closures, a leading manufacturer of easy-open and sanitary metal ends used with metal containers primarily for food applications in Europe.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

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