Europe Medium and Heavy Duty Truck Rental Leasing - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts 2020 - 2029

Europe Medium and Heavy Duty Truck Rental Leasing - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts 2020 - 2029

The Europe Medium and Heavy Duty Truck Rental Leasing Market size is estimated at USD 71.76 billion in 2024, and is expected to reach USD 96.94 billion by 2029, growing at a CAGR of 6.20% during the forecast period (2024-2029).

The COVID-19 pandemic hampered the market's growth across the European region as lockdowns and shutdowns of manufacturing facilities in 2020 resulted in disruptions in the transportation sector and the closure of small and medium-scale industries. However, as restrictions eased, several logistic companies shifted their focus on renting and leasing medium and heavy-duty trucks instead of buying new ones to avoid high initial costs. Such trends in the market are likely to continue and offer long-term positive growth for the market.

Over the long term, one of the other notable factors driving the market growth is the exceptional rental offers and aggressive advertising by the players in the market. Increasing regulations on vehicle emissions, advancements in vehicle safety, and rapidly growing logistics, retail, and e-commerce sectors have significantly driven the demand for new advanced trucks in the EU market over the past years. Truck rental companies have also been equally impacted by the factors mentioned above.

The strict emission control regulations implemented by the governments of key European countries positively influence the growth of the truck rental market as it reduces the number of sales of owned and road vehicles. The recently published heavy-duty vehicle certification data for 2021 from the European Union found that while the fuel consumption values across the different truck subgroups oscillated between 24 L/100 km and 33 L/100 km, the specific CO2 emissions showed greater variation. Urban delivery trucks with a 42 axle configuration (4-UD) emitted on average 307 gCO2/t-km, which is over five times as much as long-haul tractor-trailers (5-LH) with emissions of 57 gCO2/t-km.

Europe Medium & Heavy-Duty Truck Rental Market Trends

Rising Emission Standards in Europe

There are nearly 6 million trucks on EU roads. Almost 98.3% of them run on diesel, 1% on gasoline, and the remainder on other fuels. In May 2018, the European Commission presented a legislative proposal for setting up the first-ever CO2 emission standards for heavy-duty vehicles. A provisional agreement was reached on the same in February 2019. As a first step, these standards are proposed for large lorries, which account for 65-70% of all emissions from heavy-duty vehicles.

Major European Union countries, including Germany, France, and the United Kingdom, have strictly prohibited older diesel trucks from operating in a few cities. Such bans have had a significant impact on transportation services in EU countries. As a result, companies in retail and logistics have begun to prefer trucks with improved emission standards, as well as eco-friendly trucks, such as hybrid and electric trucks, in their business operations.

Renting and leasing behemoths in Europe, such as Penske, have invested tens of millions of dollars in transportation management platforms to assist shippers in optimizing their supply chains, reducing waste, identifying areas for improvement, reducing cycle time, and reducing inventory, all of which reduce overall costs. For instance, in July 2021, Penske Truck Rental introduced its first-ever mobile app for consumer truck rental customers. It could provide do-it-yourself movers with the ability to manage their moves more efficiently and effectively. Additionally, the Penske Truck Rental app incorporates insurance bundling options.

Rest of Europe is witnessing significant growth

The countries considered in the rest of Europe are the Netherlands, Russia, Sweden, Poland, and Belgium, among others.

In Greece, companies are not permitted to lease trucks without a driver. Businesses in the country frequently buy used trucks from other countries to meet their transportation needs. As a result, Greece's average truck age is approaching 20 years.

The United Kingdom also held a significant market share in terms of revenue in 2021 and is expected to grow during the forecast period. Several major players are investing in the R&D of advanced technology to attract customers, overcome the growing problem of driver shortages, and gain market share.

Following the three-year plan, the association launched a 'Plug-in Pledge,' aiming to register 300,000 plug-in vehicles by 2025. As a result, the rental industry is expected to adopt electric trucks. Manufacturers such as Magtec, Daimler, and Renault have electric trucks in their portfolios for the UK market.

Based on such developments, the market is expected to witness considerable growth during the forecast period.

Europe Medium & Heavy-Duty Truck Rental Industry Overview

Some prominent truck rental leasing service providers include Penske Truck Leasing Inc., Paccar Leasing GmbH, Fraikin, Tip Trailer Services Germany GmbH, Man Financial Services/euro-leasing, and others. The intensity of competition in the market studied is high, as truck rental firms, as well as truck OEMs that offer rental services, have been rigorously promoting their fleet management services to customers.

In April 2022, Free2move acquired the first metasearch for van and truck rental Comparateur-location-utilitaire.fr to expand and improve its rental services of commercial vehicles to private customers and B2B clients.

In April 2021, United Rentals Inc. signed an agreement to acquire General Finance Corporation for USD 19 per share in cash, representing a total enterprise value of approximately USD 996 million, including the assumption of USD 400 million net debt. This acquisition stabilizes its geographical presence by expanding rental services in the region.

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