Europe Jeans Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

Europe Jeans Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

The Europe Jeans market is projected to register a CAGR of 6.2% during the forecast period, 2022-2027.

The Covid-19 pandemic had a significant impact on the market. The lockdown in some countries and the ban on international travel have had an impact on the supply chain and revenue chain. The market for jeans benefits from the tourism sector, as tourists favor to buy jeans. However, the market is affected by the COVID-19 closure of international travel.

Demand for jeans is anticipated to be driven by ongoing product innovation and improving living standards in Europe. There are many different styles of jeans available, including bell bottoms, boot cut, high rise, cropped, thin, tapered, and standard fit jeans. These elements are considered to boost demand for jeans. The influence of social media platforms is also anticipated to propel industry expansion. Additionally, the development of the jeans market is probably going to be significantly impacted by the expanding apparel market in Europe led by the introduction of premium and branded products.

Women's and girls' jeans are extremely popular in the United Kingdom. Increased purchasing power, per capita consumption of jeans, body type consciousness, and acceptance of casual attire for office work are all factors that are likely to fuel the rise of the European jeans market. The increased new product innovations support the market growth. For instance, in August 2020, GAP Inc launched new Sky High Rise denim jeans. The brand-new Sky High Rise jeans come in wide, mom, slim, and straight sizes and have a 12" rise. The Sky High Rise is intended to be thin on the hips and barely cover the belly button. The increase in personal spending on apparel and grooming due to the increase in disposable income in European nations also contributes to the expansion of the European jeans market.

Key Market TrendsThe Shifting Consumer Preference for Innovative Jeans Products

A significant trend in the market is consumers' shifting preference for distressed, cropped, and patched jeans. People in Europe are becoming more and more interested in trendy jeans, such as those with cropped hems, skinny pants, two-tone jeans, and thin jeans. Due to their informal appearance and media marketing, these trends are rapidly gaining popularity among consumers, particularly among the younger generation. Jeans manufacturers are launching new products. For instance, in August 2021, Nudie Jeans Co. launched new denim jeans for women named Lofty Lo. The Lofty Lo is a casual straight fit with a high waist that is both traditional and modern. As a result, the company created feminine denim that is both comfortable and fashionable.

In the jeans market, fancy denims with embellishments like patches, laces, and embroidery are also selling rapidly. Just as in other parts of the world, the introduction of the internet had an impact on jeans in Europe. Numerous online resources offered customers the ability to quickly find and purchase the newest jeans. This meant that the buyer had more options and could purchase higher-quality jeans. The denim jean has literally burst every creative barrier since it was released from all creative constraints and has assumed many different disguises to be worn in.

Germany Holds Largest Market Share

The largest market for jeans in Europe is Germany. It is the most populated country in the European Union, with 83 million people. Given its sizeable population and per capita income of USD 50,801 per year, according to the World Bank in 2021, it is a sizable market for the majority of clothes. Germany imports jeans in large quantities both directly from the EU and from countries all around the world. Jeans continue to be a mainstay in many Germans' wardrobes, despite predictions that other fashion-related categories would have a bigger rebound commencing in 2022. Denim jeans are one of the main factors influencing the country due to their exceptional durability, which makes them a suitable option for long-term use. The German jeans market seems to have an opportunity due to increasing consumer awareness of product innovation and the trend toward customized clothes.

Competitive Landscape

The Europe Jeans Market is highly competitive. The Major player in the market are Nudie Jeans Co., Living Craft GmbH & Co Kg, Gap Inc, H&M Group, and Levi Strauss & Co. Major players have identified a variety of strategies that leading companies are pursuing to capture the largest possible share of the market, including capacity expansion, acquisition, merger, partnership, and product and technology innovations. For instance, In June 2022, Gap Inc. launched a new credit card program. in collaboration with Barclays and MasterCard. Customers can earn points by making purchases at Old Navy, Gap, Banana Republic, Athleta, and other Mastercard-accepting retailers.

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