Europe Hair Styling Tools Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

Europe Hair Styling Tools Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

Europe hair styling tools market is growing at a CAGR of 5.8% during the forecast period (2020-2025).

Key Highlights

• The increasing promotions including advertisements of hair styling tools in different media channels have attracted consumers in the region.

Key Highlights

• Furthermore, the increasing benefits of hair styling tools to tame frizzy hair while hair smooth and shiny have further increased its usage in the region.

Key Market TrendsIncreased Focus towards Beauty and Personal Care

People on the region are highly focused on beauty and personal care with increased consumer spending on personal care products. This is because while certain products are tagetted at enhacing personal hygiene, other products including styling tools are targeted towards enhancing their beauty. Moreover, with the introduction of styling tools to meet specific hair concerns of individuals, consumers are able to choose the products according to their requirements. Thus, style and fashion are forming a major part of beauty and health aspects of people in the region.

Germany Witnesses Increased Imports of Electric Hair Dryers

People in the country are heavily using hair dryers which is in turn leading to increased demand for the styling tool in the country. Consumers are not only looking for a basic hair dryer but also a dryer with built-in ion generator that can not only dry hair quickly, but also make the hair look smooth and glossy every time after use. The styling tools help consumers to achieve a significant amount of control over their hair compared to drying it naturally. Also, the hair dryers enable consumers to create a variety of hairstyles as required, thereby making it a very peopular hair styling tools among people in the country.

Competitive Landscape

Koninklijke Philips N.V., BaBylissPRO, Dyson, and Panasonic, are some of the companies leading the hair styling tools market in Europe. Many companies are taking up various business strategies such as product innovations to keep up with the growing market competition from new players. Due to increasing hair related problems among consumers, the introduction of product innovations by many market players including various types of hair styling tools have helped them expand their presence across the region.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

Companies Mentioned

Koninklijke Philips N.V.
BaBylissPRO
Dyson
Panasonic
Spectrum Brands, Inc.
Beauty Elite Group
Conair Corporation
Wahl Clipper

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