Europe Hair Care Market - Growth, Trends, Covid-19 Impact, and Forecasts (2023 - 2028)

Europe Hair Care Market - Growth, Trends, Covid-19 Impact, and Forecasts (2023 - 2028)

The Europe haircare market is projected to register a CAGR of 3.2% during the forecast period (2022 - 2027).

A major issue faced by the manufacturers during the COVID-19 situation was the disrupted supply chains, especially for cosmetics, during the lockdown. As a result, manufacturers and exporters were facing high competition. Increased health awareness among consumers boosts the demand for natural hair care products. With the growing demand for organic ingredients, consumers are inclined toward organic products, which is expected to drive market growth during the study period. Furthermore, the rising awareness about the harmful effects of chemicals and synthetic products is another factor augmenting the growth of the market. According to the Cosmetic Italia Association, in 2020, hair and scalp care products held more than 10% of the overall natural cosmetics category in the country. Most consumers tend to buy products with natural or organic labeling, which is driving the market growth.

In Europe, about 72% of consumers across all age brackets use beauty and personal care products as they strongly believe it is the key to maintaining a healthy and hygienic life. European consumers are more concerned about the aesthetics of the hair and scalp nourishment. Among the natural hair care items, attributable to their wide use, conditioners and shampoos held a greater share in the European haircare market. Therefore, the demand for hair care products has witnessed significant demand in recent years. The consumer behavior towards maintaining a quality life makes Europe a potential market for new innovations and launches in the hair care market.

Europe Hair Care Market TrendsShampoo is the Largest Market

The shampoo segment dominated the sales of Europe hair care products. With evolving consumer demand for shampoo products prepared with natural ingredients, manufacturers are continuously expanding their product portfolio with new and innovative product offerings for the various hair types and hair-related problems. Innovation such as convenient pack size, use of value-added ingredients in the product, and growing demand for natural shampoo has fueled the growth of the market. Moreover, the consumers are looking for shampoos infused with oils, including blended formulations and pure organics, thus, providing healthy fixes for dry and damaged hair.

Significant Rise in Hair Care Expenditure

Availability and affordability of hair care products, such as shampoo, conditioner, oil, spray, etc., supported by the growth of online distribution channels, are playing a key role in increasing spending on hair care products across the region. Furthermore, the market has witnessed an increasing number of millennials experiencing hair problems like hair fall and dandruff owing to changing lifestyle patterns, along with an increase in stress levels among the working-class women population, which is expected to boost the demand for these products. The growing inclination of consumers to use hair care products to maintain good hair health is further supporting the sales of branded hair care products. Along with that, because of the busy lifestyle, consumers are spending more on hair care services from salons which is also a significant factor that is driving the growth of market growth. Additionally, the growing awareness about hair care products through social media, magazines, and TV advertisements is encouraging consumers to explore various hair care brands.

Europe Hair Care Market Competitive Analysis

Europe's haircare market is highly competitive with the presence of key players such as Loreal SA, Unilever PLC, Procter & Gamble Company, and Henkel AG & Co., KGaA. The major strategies adopted by the companies operating in the hair care market include product innovations, expansions, and mergers and acquisitions. Companies are increasing their investments in research and development (R&D) and marketing and expanding their distribution channels to maintain their position in the market. Sustainable competitive advantage through innovation is the main criterion for the growth of the market share of major players across the region.

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