Europe Frozen Desserts Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)
Europe Frozen Desserts Market is projected to grow at a CAGR of 4.7% during the forecast period 2020-2025.
Key HighlightsGrowing health concerns and the availability of products like ice cream made with natural flavors and natural sweeteners and handcrafted ice cream is increasing the ice cream demand in Europe. These products can offer innovation inspiration to other markets, specifically with regard to sourcing ingredients from local farmers and using packaging as a distinguishing selling point that celebrates and appeals to a sense of individuality. Companies are offering consumers more “better for you” options in the way of smaller portion sizes, and better ingredients including vegetables, oats, soy, and dairy-free varieties in the ice cream segment, which in turn, boosting the demand for natural flavored ice creams.
Italy holds a Significant Market ShareThere is a high demand for gelato in Italy; moreover, there are a large number of artisanal ice cream parlors, bars, and cafés that sell artisanal ice cream in the country. Owing to this fact, there are close to 39,000 gelato parlors in Italy (10,000 pure gelaterias and 29,000 bars and pastry shops selling gelato). Customers have been demanding frozen yogurt, as they are a substitute for ice creams; besides, there are a growing number of specialty shops serving gelato, custard, and sorbet in the country. Prodotti Rubicone SRL, Granarolo Group, and Yogorino San Claudio di Corridonia, among others, offer frozen yogurt products in the country.
Competitive LandscapeEurope frozen desserts market is a highly competitive market and comprises regional and international competitors. The market is dominated by players, like Unilever, Nestle, General Mills, and Mondelēz International. The leading players in the frozen desserts market enjoy a dominant presence worldwide. These players focus on leverage opportunities posed by emerging markets to expand their product portfolio, so that they can cater to the requirements for various product segments, especially ice cream.
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