Europe Food Sweetener Market - Growth, Trends, and Forecasts (2023 - 2028)

Europe Food Sweetener Market - Growth, Trends, and Forecasts (2023 - 2028)

Over the next five years, the food sweetener market in Europe is expected to grow at a CAGR of 1.46 %.

Consumers these days are becoming more aware of their food consumption and the ingredients in it. Most consumers prefer plant-based ingredients in their food. To meet market demand, market players have been launching plant-based ingredients, such as plant-based sweeteners. Due to the rise in disposable income, increased working population, and busy lifestyles, the consumption of processed foods and beverages is increasing. Additionally, the region's demand for food sweeteners is increasing due to increased convenience food and processed food consumption. The use of food sweeteners in processed food increases its taste without adding any calories, which is why its demand is increasing in the region.

Currently, the consumption of sugar substitutes is increasing rapidly in Europe. This is attributed to consumer awareness, government regulation to reduce sugar consumption, and the application of this concept in many health and wellness food products on the market. The other major reason for the growth of sugar substitutes is the increasing population of obese, overweight, and diabetic patients in Europe. According to the British Diabetic Association's data from 2021, around 1.4 million people in the United Kingdom live with diabetes. Most of the market leaders are bringing innovative products, especially stevia-derived products, to meet the growing consumer demand for non-caloric natural sweeteners in both food and beverages.

Consumers are becoming more aware of their food choices and the ingredients in them. Due to this, demand for natural food ingredients like natural food sweeteners is increasing in the region. Consumers are aware of the nutritional content of the processed products that they are consuming. Stevia, xylitol, and other natural sweeteners are plant sugars made from organic and natural sources. They do not add calories but have a taste like regular sugar. Furthermore, the consumption of convenience foods and processed foods has increased in the region owing to an increase in disposable income and the working population in the region. Consumers' growing health consciousness is driving market players to develop products based on natural ingredients. The market players are also importing products from other countries owing to the increasing demand. According to UN Comtrade data for 2021, France imported 2,274 metric tons of stevia. Over the medium term, demand for natural sweeteners is expected to grow owing to the increasing demand for processed food in the region.

Consumers in the country are becoming more aware of the consumption of processed foods and convenience foods owing to the rising prevalence of chronic diseases like obesity, diabetes, and other diseases. According to International Diabetes Federation data from 2021, 6,199.7 thousand people in Germany are diabetic. Market players are launching new stevia sweeteners in the market for the use of manufacturers in products like confectionery, soft drinks, and many more. For instance, in March 2022, Cargill Inc.'s stevia sweetener EverSweet will be combined with a technology called the ClearFlo platform. The purpose of this platform was to reach more companies. Sweeteners such as stevia, xylitol, and saccharin are used in soft drinks and carbonated drinks. and consumption of sugar-based products is increasing in the region owing to an increase in food and beverage consumption.

The European Food Sweetener Market is driven by many prominent players. Currently, there are several active players in this industry, such as Cargill, Inc., Tate & Lyle, Archer Daniels Midland Company, DuPont de Nemours, Inc., and Associated British Foods Plc. Acquisitions, new product launches, joint ventures, and agreements are the most preferred growth strategies used by the key players in the market. The companies in the market are focusing on low-calorie sweeteners to cater to the customer's demand.

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