Europe Energy Drink Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

Europe Energy Drink Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

The European energy drink market is projected to register a CAGR of 3.8% during the forecast period (2021-2026).

The onset of the COVID -19 pandemic drifted the need for take-home and larger quantity product formats instead of on-the-go energy drink formats. This factor was witnessed by 65.5% and 45.7% growth rates of the Monster Green and Monster Ultra White take-home four-packs, respectively, due to alteration in working environments. Therefore, this factor increased the market size of energy drinks in Europe during the year 2020.

Over the medium term, the energy drink market is one of the fastest-growing beverage markets in Europe, as consumers in the market are looking for healthier beverage options. The larger inclination of the younger population toward the consumption of energy drinks and the improving living standards of the people in the region are some factors driving the energy drinks market.

Additionally, many major manufacturers of energy drinks are spending high capital on advertising, thus, making their brands and products more popular.

Key Market TrendsUnited Kingdom Remains a Prominent Market in the Region

Consumers in the United Kingdom are health conscious and prefer natural ingredients in their energy drinks, thus, leading to the introduction of new products and innovations in ingredients. Major brands like Monster, Red Bull, PepsiCo, and Coca-Cola are inclined toward launching new flavors, such as Lucozade Sports Mango and Passionfruit, Relentless Mango Ultra, etc. Moreover, in the United Kingdom, energy drinks are mainly consumed by adolescents to improve their endurance and performance. Long and erratic working hours and social gatherings are the reason for the increased consumption of energy drinks among youth. Increased product promotions are also supposed to attract many customers in the country, thus, driving the market further.

Rising Demand for Energy Drinks from the Younger Population​

The major share of 65% of the population in Europe ranges between 15 to 64 years of age. This changing lifestyle of consumers with hectic lifestyles is making the category of energy drink more popular among this age group and is driving the growth of the market studied in the region.​

There has been an increase in the party culture in the younger population, which has made the usage of energy drinks very common. These energy drinks are used to blend with other alcoholic beverages, thereby driving the growth of the market over the forecast period. ​Also, the younger generation of the population (20-30 years of age) remains largely affected by the fitness trend. The youth in the region is engaging in physical fitness activities, thus, augmenting the sales of non-alcoholic beverages like energy drinks.​

The younger generation in the region is very active on social and mass media platforms, which made the product category one of the most renowned beverage categories, hence, driving the sales of energy drinks in the region.

Competitive Landscape

The European energy drinks market is a highly competitive market with the presence of various small and large regional and global players. Major players involved in the production and distribution of energy drinks in the region are making strategic innovations to attract consumers with new flavor formulations. Major players in the market are Red Bull, Monster, The Coca-Cola Company, PepsiCo, etc.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

Companies Mentioned

Red Bull GmbH
Monster Beverage Corporation
Emerge
PepsiCo Inc.
Britvic PLC
AtomicDrinks bv
S. Spitz GmbH (Power House)
Suntory Group
The Coco
Cola Company
Bullit
National Beverage Corp. 

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