Europe Digestive Health Supplements Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

Europe Digestive Health Supplements Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

Europe digestive health supplements market is projected to register a CAGR of 7.85 % during the forecast period, 2022-2027.

Due to busy lifestyles, consumers are more dependent on fast food and ready meals, which is resulting in different digestive issues, especially among the aged population. Therefore, this factor is influencing the health consciousness among the consumers, thereby, leading to a preference for products fortified with vitamins, antioxidants, probiotics, and fiber, which improve their digestion. Moreover, the growing pace of life and the stress associated with it are increasing the incidence of gastrointestinal problems amongst consumers who are expected to become increasingly exposed to stress in both their professional and personal lives. Thus, the rising importance of a healthy digestive system drives the demand for digestive health supplements in the worldwide market.

Moreover, consumers, especially from developed countries, have adopted a personalized approach to healthcare by investing in preventive products and services to deal with gut and other simpler metabolic disorders. This, in turn, has increased the demand for digestive health supplements.

Key Market TrendsConsumers Awareness Regarding Gut Health

Post-COVID-19, consumers are anticipated to pay significantly greater attention to healthy nutrition and preventative healthcare measures. The link between gut health and immunity support is expected to provide a further boost to the market’s growth.

The digestive health supplements target a wide range of ailments ranging from bloating and flatulence to heartburn and gut health. As a result, they are highly popular among consumers, especially adults and the elderly population willing to replace the treatment of allopathy with superior alternatives of supplements. Moreover, digestive health supplements are projected to see an increase in demand in the next years as more consumers understand the importance of gut health for maintaining energy levels, physical health, and weight management.

Further, manufacturers are investing in research and development to introduce new products with functional ingredients, experimenting with the formulation and production of probiotics, including numerous strains, notably in supplements, to offer consumers high-quality products. For example, in 2021, Probi AB, a Sweden-based probiotic manufacturer reported in its annual report that the company's Research and development expenses increased and reached SEK 37,094 Thousand from SEK 35,624 Thousand in 2020.

Italy Evolved as a Potential Market

Increasingly hectic lifestyles are leading to a higher incidence of stress-related health issues, such as slow digestion, gastrointestinal disorders, and hyperacidity, among the Italian population. This continues to benefit the sales of digestive supplements, which are set to remain the biggest and fastest-growing category in over the forecast period.

Also, awareness about the importance of healthy dietary habits and lifestyles, in order to foster prevention over cure is growing in Italy. This trend is also benefiting the herbal/traditional digestive remedy supplements market, as more consumers are turning toward more natural products, in order to treat stomach acidity, aid intestinal functions, and reduce intestinal gas and abdominal bloating. These supplements are increasingly positioned as beneficial not only for digestion but also for immunity, allowing broader use scenarios for prevention.

Competitive Landscape

Europe Digestive Health Supplement market is highly competitive with the presence of key players like Bio Gaia, Amway, Probi AB, Bulk Powders, and Herbalife Nutrition Ltd, who have been able to capture the market by conducting R&Ds at extensive levels to introduce unique products in the digestive supplements market. Moreover, companies are also focused on mergers & acquisitions and strategic partnerships to expand their geographical presence and strengthen their market position across the European countries. For example, in 2021, Probi and Perrigo signed an extensive pan-European agreement for the launch of probiotic concepts into 14 European countries.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

Please note: This publisher does offer titles that are created upon receipt of order. If you are purchasing a PDF Email Delivery option above, the report will take approximately 2 business days to prepare and deliver.