Europe Dietary Supplements Market - Growth, Trends, Covid-19 Impact, and Forecasts (2023 - 2028)

Europe Dietary Supplements Market - Growth, Trends, Covid-19 Impact, and Forecasts (2023 - 2028)

The European dietary supplements market is projected to reach a CAGR of 5.49% during the forecast period (2022-2027).

Due to the COVID-19 pandemic, the dietary supplement industry in Europe has registered growth among the multiple pockets of consumers in the region, with a growing number showing more interest in overall health and wellness. For instance, the outbreak of the coronavirus pandemic in Poland in the early months of 2020 had a significant impact on the purchase patterns of the consumers in the country, which, in turn, translated to an increase in the volume of product sales. From February to March 2020, the highest sales increase was recorded for products from the health category, such as dietary supplements or OTC drugs in Poland.

Europeans perceive dietary supplements as products that improve health and wellness. The purchase of such products has thereby increased over the study period due to their reputation as a preventive measure for health disorders. Health professionals across the region have increasingly started recommending the consumption of dietary supplements to their patients to combat health challenges.

The region has been witnessing a higher demand for food supplement products containing vitamins and minerals over the past few years, and as a result, the regulations and laws concerning dietary supplements have given due preference to these products.

The term “obesity” was traditionally recognized as an alarm to eat healthily and live actively. However, this has gradually taken the shape of malignancy across countries such as Malta, Hungary, United Kingdom, and Germany, where the rate of obesity in the population has been escalating over the study period. The graveness of this issue can be understood by analyzing the countries with the lowest obesity rates in Europe and yet surpass the global average of obesity prevalence as laid out by the World Health Organization. As a result, obesity has become one of the greatest burdens on the healthcare sectors in a number of European countries. According to the Organisation for Economic Co-operation and Development (OECD), six places among the top ten economies with the greatest health expenditure on obesity are occupied by European countries. Rising awareness regarding the adverse impacts of obesity on health has been leading consumers to pivot their requirements toward natural ingredients and health products, wherein alternative medicines, particularly “supplements,” have witnessed a steep growth over the past few years.

The awareness regarding dietary supplements in Italy is high as 52% of Italian adults use supplements either as vitamins or minerals. Further, the growing aging population has been fueling the demand for dietary supplements, as they are perceived to help prevent or overcome health conditions. Furthermore, according to FederSalus, consumers in the country have been turning their attention toward supplements as a preventative measure and to maintain their health since the onset of the COVID-19 pandemic. Thus, the sales of dietary supplements such as vitamin C witnessed a growth of 237.8% in the first quarter of 2020 compared to 2019. Additionally, the sales of supplements for sleep and relaxation increased by 26.6% in the first quarter of 2020 compared to the previous year.

The major players in the European Dietary Supplements market include Amway, Glaxosmithkline PLC, Reckitt Benckiser Group PLC, and NutraHealth PLC. The major players in the market have been focusing on product innovations to expand their presence in the market, enhance their brand portfolio, and cater to the various preferences of consumers. These companies have also been increasing their investments in research and development (R&D) to gain a competitive edge.

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