The Europe e-commerce apparel market was valued at USD 86.11 billion for the current year and is projected to register a CAGR of 8.05% over the next five years.
The Europe E-Commerce Apparel market is highly competitive owing to the presence of multiple regional and multinational companies offering a wide range of online apparel products and trying to maintain their leadership position in the market studied. Major players in the market include Inditex, Hennes & Mauritz, PVH Corp, LVMH, and Kering SA, each of which holds a significant share of the market studied.
These players have been undertaking business strategies, including product innovations, partnerships, strengthening their hold over online and offline marketing, and mergers and acquisitions to expand their visibility and portfolio of offerings, thus, augmenting the growth of the market. Further, the companies have been introducing new and innovative products with the inclusion of sustainable raw material fabrics to make their product unique from the existing products. Owing to the rapidly developing nature of the market, new product innovation has become the most commonly used strategy among all.
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