Europe Beer Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

Europe Beer Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

Europe Beer Market is expected to register a CAGR of 4.3%, during the forecast period of 2020-2025.

Key Highlights

• Changing lifestyles and consumption habits of alcoholic drinks, high disposable incomes, and popularity of beer among the younger generation are the major market drivers for the Europe beer market. Innovative products, such as flavored and crafted beer, and the growing demand for imported beer are some of the opportunities in the market.
• The growing disposable incomes of consumers in Eastern European economies and the rise in the demands of healthy version of beer is expected to make this region more fruitful for the future growth. The lager is expected to witness steady growth in Eastern Europe region during the forecast period.

Key Market TrendsIncreasing Demand for Beer in European Countries

The European growth in beer market comes predominantly from western Europe, wherein, the rise in discretionary spending has enabled the burgeoning growth of restaurants and cafes, that have started offering beer in variety of flavors and types. Owing to the emerging beer movement that is set to compliment the rich culinary tradition of the country, Spain is one of the fastest growing beer market in Europe. Also, the growing awareness and willingness to try different styles of beer have prompted the robust growth of craft breweries in Germany. The cities of Germany are witnessing emerging bars and taprooms for craft beers, such as Brlo, Housbrauerei Hops & arley, and Straßenbräu, etc.

Rise of Distribution Channel in Off-Trade and On-Trade Market

The distribution and sales of products in the on-trade market required the adoption of a completely different approach and practice than the one used in the off-trade market. In response to these concerns, beer associations are stressing on the point that these businesses must be subject to exactly the same conditions that any other on-trade venue will face. The continued shift towards off-trade alcohol sales raises a number of key alcohol policy issues, particularly relating to pricing policy. Although in the developed markets consumers still prefer to drink at home benefiting the off-trade channel, in emerging markets the performance of the channels is more mixed.

Competitive Landscape

Some of the major key players in the Europe beer market are Asahi Group Holdings Ltd., Anheuser-Busch InBev, Bitburger Brewery, Budweiser Budvar Brewery, Breckenridge Brewery, Carlsberg Group, Cesu Alus, Diageo Plc, Erdinger, Forst, Heineken N.V., Oakleaf Brewery, Pivovarna Lasko, Radeberger, and SABMiller Plc, among others.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

Companies Mentioned

IBM Corporation
Oracle Corporation
Internap Corporation
Packet Inc. (An Equinix Inc. Company)
Scaleway Inc.
Amazon Web Services Inc
Rackspace Inc.
CenturyLink, Inc.
LightEdge Solutions, Inc

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