The Europe Beauty and Personal Care Products Market size is estimated at USD 131.66 billion in 2024, and is expected to reach USD 154.20 billion by 2029, growing at a CAGR of 3.21% during the forecast period (2024-2029).
Europe's beauty and personal care market is highly competitive, with a considerable number of regional and global players. The major players in Europe's beauty and personal care market include Loreal, Unilever, Procter & Gamble, Estee Lauder Companies Inc., and Johnson & Johnson Services Inc. Product launches with multifunctional properties under each segment are a major strategy the regional companies followed. Also, product innovation has been a prominent strategy among manufacturers where companies are mostly interested in delivering products that have a mixture of anti-aging and skin corrections. The global giants are expanding their distribution by launching their products on various online portals to increase their consumer base. The major players are acquiring small firms to expand their market.
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