Europe Beauty and Personal Care Products Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

Europe Beauty and Personal Care Products Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

Europe Beauty and Personal Care Products Market is projected to grow at a CAGR of 2.6% during the forecast period of (2020-2025)

Key Highlights

• In Europe, about 72% of consumers across all age brackets use beauty and personal care products as they strongly believe it is the key to maintain a healthy and hygienic life. The consumer behavior towards maintaining a quality life makes Europe a potential market for new innovations and launches in the beauty and personal care market.
• Moreover, the increasing demand for natural ingredients and the growing consumer base that cares about raw-material composition, especially in the European regions, the key players in the beauty and personal care products market consider opportunistic for higher brand penetration.

Key Market TrendsHair Care is the Fastest Growing Segment

The demand for natural ingredients has been quite evident in the hair care market, and this has led to a majority of companies launching products with nature-inspired ingredients, such as plant-inspired and premium botanical ingredients. In the wake of its impressive success across the United States and Canada, the direct sales company plans to offer its line of high-end, naturally-based products across Europe. It is one of the major consumers of hair care products owing to which, the market is being positively impacted on a global scale associated with specialty stores. Moreover, the advent of hair-glaze products for home use, that are a perfect alternative to expensive services, are expected to stimulate the demand for hair glaze.

Germany has the Highest consumption Value for Beauty and Personal Care Products

In Europe, Germany’s per capita annual spending on cosmetics is relatively high at EUR 153/year, with high interest in premium cosmetics. Despite the increasing maturity and competition of the market in Germany, product launches and product innovations are expected to drive the sales in the country. Manufacturers focus on specific consumers’ groups’ products such as anti-aging products and men’s grooming products has also contributed to the success of the market in this country. Many prestigious brands in Germany have strengthened their position by acquiring smaller companies, thus driving the market.

Competitive Landscape

The major players in Europe beauty and Personal care market include Loreal, Unilever, Procter & Gamble, Beiersdorf AG, Coty Deutschland GmbH and others. The product launches with multifunctional properties under each segment is one of the major strategy followed by the companies in the region. The global giants are expanding their distribution by launching their products on various online portals so as to increase their consumer base. The major players are acquiring small firms so as to consolidate their position in the market.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

Companies Mentioned

IBM Corporation
Oracle Corporation
Internap Corporation
Packet Inc. (An Equinix Inc. Company)
Scaleway Inc.
Amazon Web Services Inc
Rackspace Inc.
CenturyLink, Inc.
LightEdge Solutions, Inc

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