Europe Marketing Automation Software Market - Growth, Trends, Covid-19 Impact, and Forecasts (2023 - 2028)
The Europe Marketing Automation Software Market is expected to register a CAGR of 14.2% during the period of (2021 - 2026). With the onset of the COVID-19 outbreak, many B2B marketing companies adopted a play-it-safe approach through which they reduced their marketing budgets until they could analyze the impact on their businesses and had to wait for the economic scenario to improve. According to a survey by Hubspot, a significant number of businesses implemented a cut of around 1%-25% of their marketing budgets.
Key HighlightsThe Europe Marketing Automation Software Market is competitive due to various domestic and international players. Players in the market adopt multiple strategic initiatives such as collaboration, joint ventures, and mergers and acquisitions to grow and compete. Many organizations believe in upgrading their current portfolio to attract their customers. Some of the recent developments in the market are:
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