The Estonia E-commerce Market size is estimated at USD 0.77 billion in 2024, and is expected to reach USD 1.20 billion by 2029, growing at a CAGR of 9.37% during the forecast period (2024-2029).
E-commerce emerged as a prominent consumer choice to purchase goods during the last decade. The rising internet penetration, growing access to the internet across the populations in developing economies, increasing smartphone penetration, advancements in technology, and rapid urbanization created a massive opportunity for the e-commerce market.
The level of rivalry in Estonia's e-commerce market is high due to the presence of many market players. The e-commerce market now has more regional and international brands, which has increased competitiveness.
In April 2023, Alibaba Cloud, the digital technology and intelligence backbone of Alibaba Group, announced Tongyi Qianwen, its most recent substantial language model. The new AI model will be implemented across all of Alibaba's companies in the near future to enhance user experience. Customers and developers of the organization will have access to the model to efficiently design custom AI capabilities.
In April 2022, The Tallinn, Estonia-based business Montonio, which offers e-commerce checkout solutions, raised USD 12 million in a series A fundraising round that Index Ventures co-founded. These monies are intended for the company's European expansion.
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