Electric Toothbrush Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

Electric Toothbrush Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

The Electric Toothbrush Market size is estimated at USD 6.34 billion in 2024, and is expected to reach USD 8.79 billion by 2029, growing at a CAGR of 6.76% during the forecast period (2024-2029).

With the growing adaptability of innovative products and an inclination towards comfort, consumers prefer electric toothbrushes over conventional toothbrushes. Electric toothbrushes that assist in optimized cleaning and oral hygiene monitoring are in increasing demand. Owing to the demand, manufacturers are introducing innovative products. For instance, in March 2023, Oclean, the innovative oral health brand, launched its latest flagship electric toothbrush, X Pro Digital. It features the Smart Screen Instant Feedback, Next-generation Maglev Motor, 30 days battery life, and compatibility with the Apple Health app. Additionally, doctors are increasingly recommending power toothbrushes to prevent the development of oral health issues like tartar, gingivitis, and plaque. Moreover, geographical expansion and product launches were among the most adopted strategies. For instance, In March 2024, Keosaa, an electronic toothbrush brand, unveiled its latest line of electric toothbrushes. These new toothbrushes come with Dupont nylon bristles and cutting-edge ultrasonic technology, promising a more thorough clean with their advanced brushing features.

Electric Toothbrush Market Trends

Rechargeable Toothbrushes Are In High Demand

Electric toothbrushes, commonly referred to as rechargeable electric toothbrushes, utilize distinct cleaning technologies, including oscillating/rotating (3D cleaning action) and sonic technology. These advanced technologies have made electric toothbrushes the preferred choice globally. Manufacturers produce electric toothbrushes with a range of features tailored to user needs. These features include movement, pressure sensors, 3D action technology, timers, displays, ultrasound indicators, and more, all aimed at enhancing the product. Sales of electric toothbrushes are primarily driven by innovative marketing strategies employed by manufacturers. Companies are not only enhancing their products but also emphasizing features like oral health monitoring and superior cleaning efficiency. Such innovations are encouraging consumers to shift from traditional toothbrushes to their electric counterparts.

Europe Holds a Major Share in the Market

Electric brushes have long been prominent in the United Kingdom. Increased awareness and scientific studies on their benefits have further promoted their usage among the population. In recent years, the rising affordability of electric toothbrushes has significantly boosted their popularity. Previously, a substantial price gap existed between electric and manual brushes; however, this disparity has diminished considerably. Today, consumers can easily acquire high-quality electric toothbrushes priced between USD 15 and USD 20. Furthermore, the product lineup has expanded, featuring everything from basic models to advanced brushes that seamlessly integrate with smartphones.

In Germany's highly mechanized society, even the simple act of brushing teeth has embraced technology, with a notable preference for electric toothbrushes. Heightened awareness of dental hygiene, a surge in oral disease cases, and the advent of cutting-edge technology are propelling the market. Additionally, the convenience of use and the perception of electric toothbrushes as a superior alternative to manual ones further fuel this growth.

Electric Toothbrush Industry Overview

The global electric toothbrush market is competitive, with prominent players competing to gain market share. Companies are investing in product development and expanding into distribution channels to gain a competitive edge in the market. Also, manufacturers are focused on developing innovative products such as smart electric toothbrushes with enhanced benefits to grab market share. Koninklijke Philips N.V., Church & Dwight Co., Inc., Procter & Gamble, Colgate-Palmolive Company, and FOREO are some prominent global players in the market.

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• The market estimate (ME) sheet in Excel format
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