Dishwasher Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

Dishwasher Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

The changing lifestyle of consumers is one of the major factors expected to drive the growth of dishwashers globally. In addition, the increasing popularity of the modular kitchen concept, rising adoption of the connected home appliances, higher per capita income level, and the increasing influence of western lifestyle are some other factors expected to increase the demand for different types of dishwashers globally.

The COVID-19 pandemic has positively influenced the dishwasher market, unlike many other industries. Brands like LG, Bosch, and Voltas Beko are seeing a rise in demand for dishwashers as many consumers have increasingly started to cook at home amidst the remote working during the COVID-19 pandemic. Amidst the coronavirus outbreak, many customers worldwide are working from home, cooking more, and ordering less. This has led to the rise in demand for the dishwasher category. Indicating a change in consumer demand and buying patterns during the COVID-19 pandemic, BSH Home Appliances, Europe’s largest appliances brand, reported thrice the demand than usual for dishwashers in June 2020.

Furthermore, the ease of availability and advancements in technology are influencing consumers to buy dishwashers, especially in developing economies, and the growing influence of western lifestyle is likely to boost the sales of dishwashers in the Asia-Pacific region. Manufacturers are also focusing on continuous technological innovations in the field of electronics kitchen appliances to add more value to their products and enhance their functionality, which will enable them to enhance the convenience of users. Over the past few years, manufacturers have been investing in product development to provide additional benefits to consumers. They have integrated sensors and features to products that can be connected to smartphones to monitor the detergent level and receive alerts about the wash cycles. Additionally, manufacturers are introducing localized products based on consumers' needs from a particular region or country.

Key Market TrendsProduct Innovations are Augmenting the Market Growth

Product innovations and technological developments allow key players to promote their products and services by considering country-specific requirements, which are likely to change market dynamics in upcoming years. The developments that are being made in the dishwashers are providing better mechanics for the dishwashing, manufacturing machines that produce minimum sound, incorporating developed sensors and features that will enable it to connect to the smartphones, and the development of the system that will help in monitoring the detergent level and the alert notifications of the dishwasher cycles. The rising influence of printed or online documentation, websites, advertising campaigns, and other marketing communication materials for dishwashers is influencing the sales of dishwashers.

Furthermore, key players are focusing on product innovation in dishwashers, including pre-soak cycles, removable trays, fold-down tines, adjustable racks, better spray arms, and improved wash and dry systems in the final product, which is likely to support the market growth. In developed economies, increasing consumer inclination to replace an old dishwasher or undergoing a kitchen renovation is also anticipated to drive demand during the forecast period.

Rising Demand for Dishwashers in the Asia-Pacific Region

In Asia-Pacific, the increasing preference for a hustle-free lifestyle and the growing industrial application of dishwashers are supporting the growth of the dishwasher market in the region. Significant changes in living standards and growing urbanization in developing countries in India and China are expected to boost the sales of freestanding and built-in dishwashers in the region.

In the Asia-Pacific region, China is likely to continue its dominance due to the growing demand for dishwashers, along with various kitchen appliances. The launch of new and innovative products is expected to accelerate the regional dishwasher market growth. For example, Haier Group Corporation introduced its Chinese-style 45cm and 60cm Hybrid series dishwasher, tailored as per the kitchens of China. The seamless shopping experience with the dominance of private label brands and rising internet penetration is further encouraging consumers to buy dishwashers online in the region.

Competitive Landscape

The global dishwasher market is highly fragmented, and the leading market players are focusing on a strong distribution network to increase their market share. Some major players operating in the global dishwasher market are Haier Group Corporation, Electrolux AB, Aga Rangemaster Group, LG Electronics Inc., Whirlpool Corporation, Robert Bosch GmbH, and Fagor Electrodomésticos.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
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Companies Mentioned

Electrolux AB
Haier Group Corporation
LG Electronics Inc.
Robert Bosch
Fagor
Whirlpool
Asko Appliances AB
Arcelik AS
Sears Holding Corporation
Aga Rangemaster Group
Miele
Dacor
Other Companies*

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