Digestive Health Supplements Market - Growth, Trends, COVID-19 Impact, and Forecasts (2023 - 2028)

Digestive Health Supplements Market - Growth, Trends, COVID-19 Impact, and Forecasts (2023 - 2028)

Over the next five years, the digestive health supplement market should register a CAGR of 7.12%.

The COVID-19 pandemic impacted the overall supplement industry, as many stores were shut down or had reduced business hours. As an example, Walmart said it would change its store hours because of the pandemic, while other stores planned to close for a short time.During the pandemic, more people bought multivitamin supplements because they wanted to support their overall health and immune health, improve their overall health, and feel less anxious.

Digestive health supplements have gained popularity in recent times over their claims of treating heartburn, gut irritation, and other gut ailments. Additionally, the rise in sedentary lifestyles might result in digestive health problems like constipation, bloating, and indigestion. Customers are mostly requesting digestive health supplements to address these medical problems. According to the analysis of the Organization for Economic Co-operation and Development (OECD), the percentage of health expenditure spent on overweight and related conditions is predicted to account for 14% of health expenditure in the United States from 2020 to 2050. Consumers are increasingly becoming aware of their health, which is anticipated to fuel the demand for digestive health supplements, especially probiotics. Many consumers are now accepting the role of digestive health in maintaining weight, energy levels, and overall physical health, which is likely to boost the demand for digestive health supplements such as prebiotics and probiotics over the years. The rising preference for digestive supplements to control healthcare costs is also likely to positively impact market growth. The introduction of new delivery forms, scientific evidence to support the claims, and increased consumer awareness are expected to fuel the sales of probiotic supplements.

Moreover, the growing working population and hectic lifestyle have adversely affected digestion-related diseases. Thus, the rising healthcare costs and benefits of preventive healthcare solutions have encouraged consumers to take their health into their own hands by equipping themselves with health information and making well-informed purchasing decisions on digestive health supplements.

As consumers become more aware of their health, the demand for digestive health supplements, especially probiotics, is expected to rise.A lot of people are starting to realize how important digestive health is to their weight, energy, and overall health. This is likely to increase the demand for probiotics over time.

The rising consumer awareness about the impact of nutrition on health and the rising proclivity towards healthier diets have triggered the production and commercialization of foods with certain health claims by manufacturers. The consumption of probiotics is rising in western markets, where consumers adopt a holistic approach toward healthy living. Probiotic supplements have been available for decades, with consumption being driven by strain-specific health benefits to the consumer. According to the International Scientific Association for Probiotics and Prebiotics, scientific study on probiotic strains reveals health benefits in reducing necrotizing enterocolitis in preterm infants, reducing the occurrence of atopic issues such as eczema in infants and colic symptoms in breastfed babies, and reducing the risk or duration of upper respiratory tract infections or gut infections.

In 2021, the International Food Information Council did a survey that showed 51% of Americans take probiotics to support their gut health, 33% to support their immune health, 38% to support their overall health and wellness, and 13% to support their emotional health. So, the increased interest of consumers in keeping their digestive health in good shape gives market players a great chance to come up with new products that help with digestive health problems. Furthermore, the research and development of innovative products providing a broader range of health benefits and their launch are bound to support market growth.

During the forecast period, digestive health supplements are expected to continue to be in high demand in North America.The high prevalence of obesity, digestive disorders, and lifestyle-related diseases on account of poor eating habits and high consumption of processed, high-sodium, and ready-to-eat foods is expected to drive the demand for digestive health supplements. For instance, Statistics Canada revealed that about 13,322 deaths were witnessed in the year 2020 due to diseases of the digestive system, and consumers prefer digestive supplements that enhance the immune system and other gut problems that can be avoided with suitable nutrition. North America is the global frontrunner in vitamins and dietary supplements. In the United States, vitamins and dietary supplements benefit from the broadening trend around healthy living and the rise in healthcare costs, especially among the aging population. The key product influencing growth in North America is probiotic supplements. These supplements are increasingly positioned as beneficial not only for digestion but also for immunity, allowing broader use scenarios for prevention.

A big market growth factor in the past few years has also been the shift from treating diseases to preventing them. The health of the people in the economy is directly related to the economic output, as healthcare contributes significantly to the overall economy. Investing in health provides economic returns, reduces health costs, and enhances well-being and social outcomes. According to National Health Expenditure, in 2022, health administration expenditures in Canada were estimated to total around 9.4 billion Canadian dollars, compared to about 6.1 billion dollars a decade ago in 2011, which boosted the Canadian lifestyle-related disease supplement market. The costs of healthcare are significantly high across the region, attributed to high out-of-pocket expenses, high insurance premiums, etc.

There are many players in the global digestive health supplement market, which is very competitive. They have a big share of the global market because they put a lot of money into research and development and coming up with new products. Some of the major key players in the digestive health supplements market are Precision Biotics, Bayer AG, Herbalife International of America Inc., Pfizer Inc., and NOW Health Group Inc. The big players in the market are merging and buying up other companies to grow their portfolios and meet the needs of local customers. They are focusing on buying up new leading brands. For example, Unilever bought the health supplements company Onnit in May 2021. Onnit is based in Austin, Texas, and sells supplements that help with mental performance, emotional wellness, and physical fitness. To meet the more specific needs of consumers, companies or brands with more than one product are mostly putting their products into two categories: enzymes and probiotics.

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