Digestive Health Supplements Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

Digestive Health Supplements Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

The global digestive health supplements market is projected to grow at a CAGR of 6.96% during the forecast period (2021 - 2026).

With the sudden impact of COVID-19, the market has witnessed a surge in the demand for products that provide digestive and immune health, which may positively impact the market. Consumer demand for digestive supplements is increasing, as customers are looking to support their digestive and immune health, boost overall wellness, and reduce anxiety in the face of the pandemic.

Changing eating habits and increased consumption of high-sodium foods are likely to contribute to the prevalence of gastrointestinal disorders in the developed, as well as emerging economies, which, in turn, is expected to boost the digestive health supplements market.

The rising preference for digestive supplements for controlling healthcare costs is also likely to consequence well for the market growth. The introduction of new delivery forms, scientific evidence to support the claims, and increased consumer awareness are expected to fuel the sale of probiotic supplements.

Under the Dietary Supplement Health and Education Act of 1994 (DSHEA), manufacturers and distributors of digestive supplements and ingredients are prohibited from marketing products that are adulterated or misbranded. Thus, firms are responsible for evaluating the safety and labeling of their products before marketing, to ensure that they meet all the requirements of the DSHEA and FDA regulations, failing which, can lead to product recalls.

Key Market TrendsGrowing Demand for Probiotic Supplements

Probiotics are one of the most consumed supplements, owing to the substantial results offered by the product from improving the digestive and immune system to a reduction in bloating and decreased seasonal allergy symptoms. Probiotics advantages are frequently combined with other benefits to produce multi-functional supplements that are in demand among consumers. For instance, Culturelle offers Pro-well, which promotes heart health, supports the immune system, and helps to enhance the functioning of the digestive system. Also, due to the COVID-19 pandemic, people are staying at home which leads to digestive issues, as sitting for too long leads to health issues including digestive ailments, constipation, and bloating. These factors are boosting the market growth globally.

North America Holds the Largest Market Share

North America is expected to continue registering significant demand for digestive health supplements during the forecast period. High prevalence of obesity, digestive disorders, and lifestyle-related diseases on account of the poor eating habits and high consumption of processed, high-sodium, and ready-to-eat foods, are expected to drive the demand for digestive health supplements. Many manufacturers are stepping up their efforts to increase their scale of operations within developed regions such as North America. The rising consumption of digestive health supplements among middle-aged adults is expected to favor the market growth over the forecast period.

Competitive Landscape

The digestive health supplements market is highly competitive with the presence of many players. High investments in R&D activities and product innovation have led them to gain major market share in the global market. Some of the major key players in the digestive health supplements market are Alimentary Health Limited, Bayer AG, Herbalife International of America, Inc, Pfizer Inc., and i-Health, which is a division of DSM. Manufactures or brands with multiple product offerings, in order to be satiate the more specific demands of the consumers primarily categorizing their products into enzymes and probiotics.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

Companies Mentioned

Alimentary Health Limited
Amway Corporation
Pfizer Inc.
Bayer AG
Koninklijke DSM NV
Herbalife International of America Inc
PanTheryx Inc.
The Nature's Bounty Co.
NOW Health Group Inc.
General Nutrition Centers Inc.

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