Data Monetization Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)
The global data monetization market is expected to register a CAGR of 23.21% over the forecast period. To thrive in the post-pandemic world, banks and financial services firms require a data-driven approach to create more value for the business and customers. Thus, the scope of data monetization in the post-pandemic era is bound to increase.
Key HighlightsThe data monetization market is highly fragmented due to the presence of both global players and small and medium-sized enterprises. Moreover, data monetization is used in various industries to provide vendors with growth opportunities. Players in the market are adopting strategies such as partnerships and acquisitions to enhance their product offerings and gain sustainable competitive advantage.
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