Cosmetic Dentistry Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

Cosmetic Dentistry Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

The Cosmetic Dentistry Market is expected to register a CAGR of 7.1% during the forecast period.

COVID-19 had a significant impact on the growth of the market during the forecast period. As per the news report published by American Dental Association (ADA) in August 2022, ADA released a revised infection control guide that outlines the importance of implementing comprehensive infection prevention and control practices in the dental office as well as other treatment settings. The lockdown circumstances postponed many outpatients' visits and reduced the patient influx, thereby negatively impacted the growth of the abutment implants market. For instance, in May 2020, the article titled 'COVID-19 Outbreak- Immediate and Long-Term Impacts on Dental Profession' stated that approximately nine out of ten dental practices had less than a quarter of their typical patient volume, with 82% of dental practices have had less than a quarter of typical income and revenue. Thus, the COVID-19 pandemic harmed the abutment implants market. However, the patients have started to visit dentistry due to the relaxation of restrictions during the post-pandemic period. Thus, owing to the aforesaid factors the COVID-19 pandemic had a significant impact on the studied market.

Based on an article published in January 2021 titled "COVID-19 and Dental Implants: Impact and Perspectives", the pandemic made healthcare professionals, and implant dentists, take extra measures to deliver exceptional care in the safest possible environments. The same source also reports that patients with symptoms of a COVID-19 infection were prohibited from entering implant clinics. Such factors greatly affected the market's growth rate. However, owing to the resumption of elective procedures and practices, the market is anticipated to bolster over the coming years.

Cosmetic dentistry procedures are referred to any dental procedures that improve the appearance of teeth, gums, and or bites and primarily focus on improvement in dental aesthetics in shape, size, alignment, color, position, and overall smile appearance. Some of the common cosmetic procedures include porcelain veneers, teeth whitening, dental bonding, smile makeover, full mouth reconstruction, gum lift and contouring, and others. Oral diseases are the most common non-communicable diseases and affect individuals throughout their lifetime, which results in pain, discomfort, and disfigurement. Inadequate exposure to fluoride and poor oral hygiene hurt oral health. According to the American Academy of Cosmetic Dentistry (AACD) in 2020, estimates that 96% of females opt for cosmetic dentistry and more than 70% of female patients who opt for cosmetic dentistry are between the ages of 31 and 50. Also, the resource article titled "7 ADVANTAGES OF COSMETIC DENTISTRY IN 2022" published in April 2022 stated that more dentists are performing cosmetic dentistry as it becomes more popular, making it more widely available. Furthermore, more sophisticated dental treatments typically require numerous sessions to complete, some procedures, like composite veneers, are likely to be completed in a single appointment. Owing to such advantages of cosmetic dentistry, the market is likely to grow over the forecast period.

Moreover, the growing geriatric population increases the prevalence of tooth-related diseases and is in part fueling the demand for dental aesthetic procedures.

Key Market TrendsDental Systems and Equipment Segment is Expected to Hold a Major Market Share in the Cosmetic Dentistry Market.

The growing geriatric population increases the prevalence of tooth-related diseases and the rising demand for medical aesthetics are the key driving factor in the dental systems and equipment segment. According to World Health Organization (WHO) in May 2021, approximately 3.58 billion people worldwide, suffer from caries among them 2.4 billion individuals suffer from caries of permanent teeth and 486 million children suffer from caries of primary teeth.

Furthermore, the government and non-governmental organizations are taking initiatives to increase awareness regarding age-related dental disorders. For instance, in February 2021, the American Dental Association celebrated National Children's Dental Health Month to raise awareness regarding dental health among children.

The dental systems and equipment segment hold a significant market share in the cosmetic dentistry market and is anticipated to show a similar trend over the forecast period due to the increasing application of novel technologies such as dental CAD/CAM system and other technologies and also increasing awareness related to dental reformation.

North America is Expected to Hold a Significant Share in the Market and Expected to do Same in the Forecast Period

North America is expected to hold a major market share in the global cosmetic dentistry market due to growing geriatric population prevalence of tooth-related diseases, rising demand of medical aesthetics and technological advancements in cosmetic dentistry in this region. According to Centers for Diseases Control and Prevention (CDC) in 2020, about 47.2% of population in the United States who are above the age of 30 have some form of periodontal disease. According to the study titled "Update on the prevalence of untreated caries in the US adult population, 2017-2020" published in the Journal of American Dental Association in April 2022, untreated caries were found to be prevalent in 21.3 %. The prevalence of coronal and root caries was 17.9 and 10.1 %, respectively. Caries was most common in those aged 30 to 39 years (25.2%) and 40 to 49 years (22.3%), men (23.5%), and those of other races (36.5% )This untreated dental caries can lead to tooth extraction and generate the need for cosmetic dentistry in the region.

Also, the National Institute of Health article titled 'Estimates of Funding for Various Research, Condition, and Disease Categories' published in June 2021 reported that an estimated USD 638 million annual research support for dental/Oral and Craniofacial Disease based on grants, contracts, and other funding mechanisms used across the National Institutes of Health. Thus, rising research funding for dental diseases is expected to launch advanced cosmetic dental consumables in the near future, thereby boosting the market growth.

Furthermore, growing adoption of dental aesthetic procedures resulted in development of advanced technologies in cosmetic dentistry, and presence of well-established healthcare infrastructure is fueling the growth of the overall regional market to a large extent.

Competitive Landscape

The Cosmetic Dentistry Market is fragmented competitive and consists of several major players. In terms of market share, few of the major players are currently dominating the market. Some of the major players have used various strategies such as expansions, agreements, new product launches, joint ventures, acquisitions, partnerships and others to increase their footprints in this market. Some of the companies which are currently dominating the market are 3M Company, BIOLASE, Inc, Dentsply Sirona, Institut Straumann AG, Zimmer Biomet Holding, Inc, Danaher Corporation, Coast Dental, Andover Cosmetic Dental Group, PLANMECA OY and Temrex Corp.

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