The E-Commerce Market size is estimated at USD 8.80 trillion in 2024, and is expected to reach USD 18.81 trillion by 2029, growing at a CAGR of 15.80% during the forecast period (2024-2029).
The global smartphone user population is increasing as the internet's penetration increases. Digital content, financial services, travel and leisure, and e-tailing, to name a few, are among the e-commerce possibilities available to the internet-connected client base, which is growing in popularity as internet usage rises. As a result, customers' technical knowledge is projected to impact market growth positively.
In the e-commerce business, many local and worldwide firms have expanded, resulting in fierce competition. Some of the key players are Amazon.com Inc., Alibaba Group Holding Limited, Walmart Inc., and Costco Wholesale Corporation. Product launches, high expenses on R&D, acquisitions, and partnerships, etc., are the growth strategies adopted by such companies to sustain the intense competition.
In June 2022, the introduction of Etsy Purchase Protection was announced by Etsy. In the unlikely event that an item did not match the item description, did not come, or did not arrive at all, consumers were to obtain a full refund through this for transactions made on Etsy's website.
In May 2022, Alibaba, which is a Chinese e-commerce company, expanded its Lazada marketplace into Europe. Lazada was to focus on local merchants rather than cross-border sales, such as AliExpress. Cainiao, Alibaba's logistics company, is new to Belgium. Alibaba's marketplace, AliExpress, is currently present in the European market. However, cross-border sales from China are AliExpress's most profitable source of revenue. Lazada instead focuses on local European sellers.
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