The Colombia Cosmetics Products Market size is expected to grow from USD 241.15 million in 2023 to USD 358.28 million by 2028, at a CAGR of 8.24% during the forecast period (2023-2028).
Colombia's cosmetics market is strongly dominated by key players such as L'Oreal Group, Avon Products Inc., Estée Lauder Companies Inc., Shiseido Co. Ltd, and Oriflame holding AG, among others. The key strategy adopted by the companies is product innovation. These new and innovative products help companies strengthen their consumer base and gain a competitive edge. The leading companies predominantly focus on brand promotions via online marketing campaigns to increase brand revenue in the region.
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