Cold Pressed Juice Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

Cold Pressed Juice Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

The Cold-Pressed Juice Market size is estimated at USD 1.49 billion in 2024, and is expected to reach USD 2.20 billion by 2029, growing at a CAGR of 8.13% during the forecast period (2024-2029).

Cold-pressed juices, extracted via hydraulic press, maintain higher nutrient levels due to reduced heat production compared to traditional methods. This enhanced nutritional profile, with intact vitamins and enzymes, significantly drives rising consumer demand. As lifestyles become busier, consumers increasingly opt for convenient yet healthy food and beverage choices. Cold-pressed juices, abundant in essential nutrients, seamlessly cater to this desire for nutritious options. Additionally, urbanization and rising disposable incomes have spurred demand for premium beverages, bolstering the cold-pressed juice market. Many brands spotlight specific health advantages, from boosting immunity to enhancing skin health and energy. This focused strategy resonates with consumers, leading market players to diversify their offerings. In April 2024, Pluckk, a digital lifestyle brand, launched a preservative-free range of cold-pressed juices in ten unique flavors. Another noticeable trend is the growing consumer preference for freshly squeezed cold-pressed fruit juices. Responding to this, Horeca and food service channels are broadening their menus, introducing tropical and seasonal fruit and vegetable juices. Some venues, including bars and restaurants, are even blending cold-pressed juices into their mocktails and cocktails. With a growing inclination towards vegan, vegetarian, non-GMO, clean-label, and organic products, consumers are moving away from processed beverages. In turn, market players are introducing new products to cater to this evolving demand. For example, in August 2022, Plenish launched "Rise," a 100% organic cold-pressed juice made from pineapple, pear, spinach, and cucumber.

Cold Pressed Juice Market Trends

Rising Demand for Fruit Juices

As consumers increasingly gravitate towards natural and minimally processed beverages, cold-pressed juices have emerged as a favored choice. These juices are perceived to retain more nutrients and boast a higher fruit content than their traditional counterparts. Furthermore, as modern life accelerates, consumers are seeking convenient ways to maintain healthy diets. Cold-pressed juices provide a portable solution for a quick nutrient boost. With a rising focus on preventative healthcare, there is a growing attraction towards products that claim to enhance immunity. Cold-pressed juices, often known for their vitamins, antioxidants, and enzymes, cater to this health-conscious trend. Moreover, as consumption and retail sales of cold-pressed juices rise, there is a burgeoning interest in innovative flavors. In June 2024, WTRMLN, a US-based brand, unveiled its ultra-hydrating lemonade, crafted from cold-pressed watermelon juice, in three enticing flavors: Lemonade, Strawberry, and Limeade.

North America is the Largest Market

American consumers are paying attention to the juice category for refreshment and nutrition and have gradually shifted their preference toward healthier beverages. The increasing number of informed buyers in the country who can differentiate between fruit juices and fruit-based beverages and rising health consciousness has boosted the demand for 100% fruit juices in the studied market. In addition, purchasing fruit juices has become more of a habitual purchase than a need-based purchase.

Canadian consumers look for healthier options and have a range of ingredients they seek to avoid when purchasing food and drink. Among the most relevant to juice manufacturers, many consumers seek products that are free from preservatives, sugar, and pesticides. Additionally, GMO-free products are sought by a significant portion of Canadian consumers. Thus, manufacturers offer certified products to fulfill consumers’ demand for such products.

The consumption of fruit juice and vegetable juice is increasing in Mexico owing to the rising population and increasing disposable income. The growing middle class and urbanization contribute to changing lifestyles and consumption patterns, with consumers seeking convenient, nutritious, and flavorful beverages that align with their evolving preferences and aspirations.

Consumers are increasingly seeking healthier beverage options, leading to a growing demand for fruit and vegetable juices in the rest of North American countries. Juices are seen as a natural and nutritious choice, providing essential vitamins and minerals. Additionally, the convenience factor of ready-to-drink juices appeals to busy consumers who are looking for quick and easy ways to incorporate healthy habits into their daily routines.

Cold Pressed Juice Industry Overview

The global cold-pressed juice market features intense competition, with both local and international players vying for dominance. Notable players include Suja Life LLC, Bolthouse Farms Inc., Tropicana, Pepsico Inc., and Pressed Juicery Inc. These companies distinguish themselves through a multifaceted approach that emphasizes unique flavor profiles, premium organic ingredients, and distinct functional benefits. By meticulously selecting and combining ingredients such as exotic fruits, nutrient-dense vegetables, and specialty herbs, they create a diverse range of flavors that cater to evolving consumer preferences.

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• The market estimate (ME) sheet in Excel format
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