Cold-Pressed Juice Market - Growth, Trends, Covid-19 Impact, and Forecasts (2023 - 2028)

Cold-Pressed Juice Market - Growth, Trends, Covid-19 Impact, and Forecasts (2023 - 2028)

The global cold-pressed juice market is projected to register a CAGR of 6.1% over the forecast period (2022-2027).

COVID-19 has significantly affected the market. There was a change in consumers' buying behavior. This rapid change was due to most consumers shifting toward consuming healthier products during the pandemic, owing to the rising consciousness of the consumers toward their health. The consumers were highly focused on maintaining good health to avoid several diseases, including COVID-19. Eventually, due to several rules and regulations the government imposed during the pandemic, the consumers preferred the e-commerce websites for purchasing these healthy products as the retail shops and other stores were closed during the respective uncertainty.

The demand for cold-pressed juices is gaining popularity worldwide due to the increasing health-consciousness of the growing middle-class population, which also elevates the mare

Blends of various fruits or fruits and vegetables are the most consumed product type owing to their abundance of vitamins and minerals, which is one of the primary reasons that is drawing the per capita sending towards the market.

Natural beverages free of synthetic pesticides, flavoring agents, or preservatives have increased consumer demand. Increased health consciousness, obesity control, and increased customer awareness about the composition of a product are the major factors behind the penetration of organic beverages in the market. Organic beverage still represents a small part of the health and wellness market. Still, it has more significant growth opportunities based on the evolution of the consumer’s priority regarding consuming natural beverages. Due to the increasing preference for organic food products, retail chains are increasingly distributing organic products such as organic dairy products, organic drinks, organic juices, organic cereals, organic meat, and others that are expected to grow. Currently, critical players in the market are more focused on offering organic juices in mixed types as they include higher nutritional content and enable the manufacturers to provide a blend of different varieties of fruits, vegetables, and others.

North America is the largest market as consumers in this region prefer a healthy diet to maintain a healthier lifestyle. Moreover, consumers’ preference for a healthier lifestyle is due to the increased health consciousness in this region. The factors fueling consumers' interest in cold-pressed juice include the rising number of people skipping breakfast and looking for an on-the-go alternative that gives them nutritional benefits. The growing concern regarding sugar consumption owing to the increasing obese population is also driving the market. Manufacturers of cold-pressed juice cleanse with health benefits such as improved immunity, gut health, and skin glow are also finding a growing market in the region attractive. The increasing demand for natural and clean label ingredients is also boosting the market for cold-pressed juices in the region.

The global cold-pressed juice market is fragmented, and the global players compete intensely with local and regional players and private labels. The market has a significant presence of global beverage industry giants: PepsiCo, Inc., The Coca-Cola Company, and Starbucks, through their subsidiaries. Other major players in the market are The Hain Celestial Group, Inc. and Rakyan Beverages Private Limited (Raw Pressery). Leading manufacturers in the cold-pressed juice market focus on entering new regions to expand their revenue base. The key brands are embarking on mergers and acquisitions and new product development as some of their key strategies to achieve consolidation and optimize their offerings, respectively.

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