The Citric Acid Market size is expected to grow from USD 3.48 billion in 2023 to USD 4.27 billion by 2028, at a CAGR of 4.16% during the forecast period (2023-2028).
The global citric acid market is highly competitive and fragmented, with key players such as Archer Daniels Midland (ADM), Cargill Incorporated, Jungbunzlauer Company, Cofco Biochemical, and Gadot Biochemical Industries Ltd. These players dominate the market owing to factors such as the continuous launch of new products with high-quality and versatile applications. To gain a competitive advantage, brands are focusing on differentiating their products in terms of taste and high solubility.
Companies are also investing in research and development (R&D) and marketing while expanding their distribution channels to maintain their position in the market. Furthermore, they are adopting competitive strategies by investing in developing new-generation technologies to produce citric acid ingredients, which can help reduce costs and improve the product's sustainability. Overall, the market players' positioning is determined by their ability to innovate and provide high-quality products that cater to the varying demands of the customers.
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