China Snack Bar Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

China Snack Bar Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

The China snack bar market is forecasted to reach USD 96.33 million by 2025 growing at a CAGR of 9.77% during the forecast period.

The demand for snack bars in China has increased in recent years, owing to the considerable presence of the aging population in the nation. Natural and nutritious convenience foods are high in demand, owing to their various health benefits. Moreover, soy-based snack bars are extensively enjoyed by a greater Chinese population.

However, with the changing lifestyles and preferences of consumers, and the influence of western culture, the snack bar industry in the country is growing at a significant rate.

Key Market TrendsGranola/Muesli Bar are in Demand

Granola is highly nutritional, as it contains vitamins, minerals, and other essential nutrients, such as dietary fibers, sodium, potassium, zinc, phosphorus, magnesium, calcium, vitamins E and C, niacin, iron, and thiamin. The high-nutrient profile of granola, along with a convenient packaging in the form of a bar, is now consumed among every age group in the country, but particularly by people who hike, go camping or backpack, owing to its lightweight, coupled with rich nutritive value. Health awareness among Chinese consumers impacts their buying decisions thus granula/ muesli bars have gained popularity over the years, owing to the dietary intake of health-conscious consumers. The global players operating in the market are giving strong competition to the local players, by offering a wide variety of snack bars to the consumers in China.

The online sales is booming the overall retail sales in China

China's online retail sales have added significant growth over the years which in turn is providing a greater opportunity to the Chinese consumers to meet their demand for health and nutritional diet supplements aligned with their busy lifestyles. The increasing power role of e-commerce is booing the online sales of snacks which are considered as a healthy and nutritious snacking option among the consumers. Millennials in the country are strongly driving the sales of snack bars as a big online retailer are standing to gain momentum. The low entry barriers and low cost of production in China attract a large number of snack bar manufacturers and investors to the country.

Competitive Landscape

The snack bar market is a highly fragmented market due to the presence of both local players and global players such as Nestle S.A, Calbee Inc., Kellogg Co., PepsiCo Inc., and others. The global players operating in the market are giving strong competition to the local players, by offering a wide variety of snack bars to the consumers in China. Manufacturers are offering target-oriented snack bar products, such as the one with functional claims, based on the functional ingredient, which is incorporated in the product. The manufacturers are offering target-oriented snack bar products, such as the one with functional claims, based on the functional ingredient, which is incorporated in the product so as to cater the growing demand for healthy and nutritional bars.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

Companies Mentioned

Kelloggs Company
General Mills
Nestle S.A
Pepsico Inc
Clif Bar & Company
Post Holdings
Lotus Bakeries
Mars, Incorporated

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