China Premium Motorcycle Helmet Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

China Premium Motorcycle Helmet Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

The China Premium Motorcycle Helmet Market is projected to grow with a CAGR of more than 5% during the forecast period.

Key Highlights

• The premium motorcycle helmet market in China is expected to grow steadily, by 2025. Factors, such as an increase in the sale of premium motorcycles in the country, and the end-users’ preference and awareness toward enhanced safety and comfort, offered by premium helmets, are driving the market.
• Since China is the most populated country in the world, where investments in public transportation may not suffice for mobility requirements, the country depends on mopeds, scooters, and motorcycles. Although the development of the motorcycle industry in the country has begun comparatively late (motorcycles were not popular in the country until the 1950s), presently, China is one of the largest motorcycle producing countries in the world. The increase in motorcycle production is driven by the increasing demand from both domestic and international markets.
• The sale of premium motorcycles is rising in China, despite a ban on two-wheelers in some provinces of the country, where the use of two-wheelers on city roads is restricted. Despite the regulations constraining motorcycles, sales in China increased by 2.2%, to 17.73 million units, in 2019, when compared to 15.57 million units in 2018.

Key Market TrendsIncreasing Demand for Racer Premium Motorcycle Helmets

The sales of premium motorcycles have also been increasing in China despite stringent regulations and bans on two-wheelers in the country for a few years in the country. There are laws in many cities in China that restrict the use of two-wheelers on city roads. Despite rules constraining the use of motorcycles, the sale of two-wheelers in the country has recorded an increase. Among the numbers, most two-wheeler vehicles imported in the country were premium motorcycles with engine displacement over 800cc.

Chinese motorcycles are exported to other regions apart from Asia such as Africa, the Middle East, South America, and even in the United States. Although acceptance of Chinese motorcycle sales in the United States is low. Although Chinese motorcycles less costly as compared to a motorcycle manufactured in Europe, and North America, as Chinese motorcycles are smaller and lighter.

Supportive government regulations in the Market

In 2020, the Chinese Ministry of Public Security (MPS) launched a new campaign one helmet, one belt, which will come into effect from June. Under this law government has mandated scooter riders to wear helmets and for car drivers to fasten their seatbelts.

According to the China Bicycle Association, there are around 200 motorcycle manufacturers in Chinaandabout 250 million electric bikes on Chinese roads and about 38 million in Jiangsu. In May 2018 a new standard was issued to improve the regulation of e-bikes. This standard is being phased in commencing from April 2019. According to that any vehicle which has a speed limit of 25 km/h will be considered a bicycle and it is not liable to registration, licensing and does not require helmets. China's electric motorcycles market is marked by many local companies which are producing electric motorcycle and mopeds for the local market.

In addition to this, there is an increase in the interest of sports bikes in the country which has the approx cost of USD 20,000, which includes a luxury tax of almost the value of the bike. These bikes are mostly owned by people living away from the motorcycle restricted zones, mostly in small towns, because of the low stringency in-laws and regulations governing motorcycle.

With the increasing demand for bikes over 600 cc, Chinese manufacturers are also making an effort in developing and promoting these bikes. In light of all these events, the demand for superbikes is also expected to increase over the forecast period, which is, in turn, boosting the market for premium motorcycle helmets.

Competitive Landscape

The china premium motorcycle helmet market is consolidated in which some of the prominent companies in the market are SHOEI, AGV, and Arai. Companies are collaborating with other market participants and launching new products in the market to stay ahead in the competition. For instance

• In 2019, SENA Technologies, Inc. has joined hand with SHOEI for the SRL2 communication system for the GT-Air II helmet. After installation, the SRL2 communication system is undetectable from the outside of the helmet. The device provides various features to the riders as they can chat over 8-way Bluetooth intercom, listen to music, hear GPS directions, and take calls.
• In April 2019, Arai Helmets launched new open-face helmets, RAM-X. This new product has a VAS-Z shield system, with a lower pivot point that allows the shell to be smoother in the temple area, improving the helmet’s ability to slide more smoothly.
• In January 2019, LS2 Helmets has signed a contract with Supercross rider, Kyle Chisholm, for 2019 and 2020. During this period, Kyle will be using the LS2 helmet.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

Companies Mentioned

AGV
Shoei Co. Ltd
Arai Helmet Ltd
Shark Helmets
LS2 Helmets
SPIRIT (HK) Sports Co. Ltd

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