The Children's Wear Market size is estimated at USD 272.17 million in 2024, and is expected to reach USD 353.20 million by 2029, growing at a CAGR of 5.35% during the forecast period (2024-2029).
The children's wear market is one of the most lucrative segments in the apparel industry. The market is expected to overtake both men's and women's wear in terms of growth in retail value due to a combination of demographic, macroeconomic, and social trends, supported by sales in the category. Moreover, an increase in disposable income and a growing working population drive the market's growth. Increasing product customization, innovation, and affordable pricing of children's apparel and footwear are driving market growth worldwide.
Due to customization, innovations, brand assurance, and affordability, matching clothing is now a popular trend among both kids and parents. Celebrities in the region are promoting matching wear with their kids. Child celebrities on Instagram, Snapchat, Youtube, and many more social media sites are trying new trends in clothes that are attracting kids these days. For example, Kikiandshrads, a mother-daughter duo on Instagram, uses creative and adorable ideas to market children's clothing. Because of Instagram pages and children, the market is expected to grow in the long run.
The children's wear market is highly competitive. Some of the key players in the market include Carter's Inc., Adidas AG, Benetton Group SRL, Nike, and Dolce & Gabbana. Investments, product innovations, mergers and acquisitions, and partnerships are some of the significant strategies adopted by the key players in the children's wear market. Along with this, they are also focusing on target marketing and expanding their product offerings by launching new apparel designs to gain better positioning of products and cater to the demographic segment of consumers.
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