The Canada Gluten-Free Foods & Beverages Market size is expected to grow from USD 512.45 million in 2023 to USD 791 million by 2028, at a CAGR of 9.07% during the forecast period (2023-2028).
The market for gluten-free food and beverages in the county has risen from being a specialty product to mainstream products. The rising number of celiac diseases in the country has created awareness among consumers for switching to gluten-free products in their regular diet. According to information released by the Canadian Celiac Association (CCA) and Allergen Control Group (ACG), the increasing awareness of celiac diseases and other related immune diseases has increased the demand for gluten-free food products. According to Canadian Celiac Association (CCA) data from 2022, 1% of Canadians are diagnosed with Celiac Disease. Bakery products such as bread, cookies, and biscuits dominate Canada's gluten-free foods and beverages market.
Moreover, the increased availability of gluten-free products at mainstream retail outlets, such as Sobeys and Atlantic Superstore, has further facilitated market growth. Due to urbanization and changes in lifestyle, demand for convenience food is increasing in the region. Consumers have become aware of their health and nutrition. Gluten-free food and beverages provide plenty of nutritional benefits like better digestive health, increased energy levels, healthy diet patterns, and many more. Owing to all these benefits, consumers have shifted to a gluten-free diet. Market players are adopting new strategies to market their products. For instance, in August 2021, The Very Good Food Comapny Inc. announced the launch of its Butcher's Select product range. This range came with two products, Spicy Meatballs, and The Very Good Steak. These products are gluten-free as well as soy-free.
The market is highly competitive, with a prominent presence of private-label brands and global brands. The market is fragmented, with many local and regional players competing with international players. Global players like PepsiCo In., Nestlé S.A., General Mlls Inc., and Conagra Brands Inc., among others, are some of the prominent players in the market. Regional players such as Grupo Bimbo and Kinnikinnick Foods Inc. hold a significant share of the market.
New product launches, mergers and acquisitions, and expansions are the major strategies adopted by companies in this market. Owing to the rapidly developing nature of the market, new product innovation has become the most commonly used strategy among all, as it helps in understanding the changing needs of the consumers in the market.
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