Breast Pumps Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

Breast Pumps Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

The breast pumps market was valued at USD 1,076.80 million in 2021, and it is expected to reach USD 1,643.14 million by 2027, registering a CAGR of 8.5% during the forecast period.

The COVID-19 pandemic impacted breastfeeding and lactation methods globally, with anti-breastfeeding clinical practices implemented early in the pandemic, which was associated with a health risk for the infant. Since the complete separation of breastfeeding mother and infant was put forward as a concern, the breast pump was a boon in the pandemic situation. The 2022 report from the University of Idaho stated that COVID-infected mothers’ breastmilk provides infants with antibodies to fight against COVID-19. Moreover, during the pandemic, government sources were giving support information to the breastfeeding mother for appropriate care for the infant. For instance, the Centers for Disease Control and Prevention (CDC) update from 2022 provided information on how to properly clean and sanitize breast pumps during the COVID-19 pandemic. Hence, as per the mentioned factors, COVID-19 has had a significant impact on the breast pumps market.

The major factors driving the market's growth include increasing global women’s employment rates; improving healthcare infrastructure in emerging economies; and government initiatives in support of employed mothers.

According to the statistics from the International Labor Organization (ILO) updated in February 2022, the current global labor force participation rate for women is under 47%. Many working mothers are opting for breast pumps to pump milk and feed their babies when they are away for work. WHO’s fact sheet in 2021 showed that about 44% of infants 0–6 months old are exclusively breastfed. Moreover, as per the same report, exclusive breastfeeding is recommended for the first 6 months of a baby’s life. Breast pumps ease the pumping of the milk and save a lot of time. Since the female employment rate is increasing globally, many women find it useful to conserve breast milk after returning to work, traveling, or otherwise when separated from their infant, which might increase the adoption of these devices among working women.

Therefore, owing to the aforementioned factors, the market is expected to witness growth over the forecast period. However, higher prices of breast pumps are likely to limit their adoption among women, thereby restraining the market’s growth.

Key Market TrendsThe Closed System Breast Pumps Segment is Expected to Hold a Significant Market Share Over the Forecast Period

A breast pump with a milk barrier is known as a closed-system breast pump. The barrier prevents the milk from overflowing and leaking into the pump mechanism and provides the milk with a hygienic route. Some of the closed-system breast pumps available in the market include Medela Freestyle, Symphony, Pump in Style; Lucina Melody one; Evenflo; Spectra S2 plus, Lansinoh Signature Pro Double, Ameda Mya Joy, Motif Luna, Elvie Stride, and Zomee Z2, among others.

Open breast pumps are comparatively less hygienic than closed breast pumps, and they register high usage rates as these systems are contamination-free. For instance, the 2022 report from Exclusive Pumping stated that breast milk may potentially enter the tubing of open-system breast pumps and go to the motor since there is no barrier between the pump components and the tubing. As the motor cannot be cleaned, the open system's pump cannot be sterilized for usage by a different user. Product launches in the field of closed-system breast pumps are promoting the market segment’s growth. For instance, in March 2022, TensCare launched a new breast pump named Nouri, which offers a closed pump system and fast pumping. The Nouri range includes both single and double pumping, with adjustable modes.

Therefore, due to the aforementioned factors, closed breast pump systems are expected to register significant growth over the analysis period.

North America is Expected to Hold a Major Market Share Over the Forecast Period

The North American region is expected to contribute significantly to the market growth during the study period. Factors such as greater market penetration of breast pumps, high women’s employment rates, growing healthcare expenditure, and well-established healthcare infrastructure are driving the growth of the market in the region. Furthermore, the United States is a major contributor to regional growth owing to factors such as increased product launches and government initiatives to boost the market's growth in the studied region.

Certain initiatives taken by organizations and governments are promoting market growth and generating awareness among the population. For instance, the American Society for Biochemistry and Molecular Biology conducted an awareness program in 2021 focusing on awareness regarding breastfeeding. Both mother and child may gain emotionally or psychologically from breastfeeding. These kinds of programs are boosting the market growth in the studied region.

Furthermore, product launches and company collaborations in North America have a significant impact on the growth of breast pumps. Many working mothers prefer to express their milk with the breast pump and store it for the baby while they are at work. Electric and automated breast pumps have made the process of pumping simple and less time-consuming. In January 2022, Medela, a North American-based company, launched a single electric breast pump named "Solo" in Canada for breastfeeding moms and working women at an affordable rate. Likewise, in November 2020, Medela and Aeroflow Breastpumps launched a dream at-home breastfeeding and pump room makeover in the United States.

Hence, due to the above-mentioned facts and benefits of breast pumps, the market is expected to grow in the studied region.

Competitive Landscape

The breast pumps market is moderately fragmented and competitive and consists of both local and international players. With the rising adoption of breast pumps, it is believed that new companies will enter the market in the coming years with their novel techniques, and it is expected that in the future, a number of well-known and bigger companies will penetrate the market. Some of the key market players include Ameda AG, Bailey Medical, Ardo Medical AG, Koninklijke Philips NV, and Medela AG, among others.

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