Brazil Aesthetic Devices Market - Growth, Trends, Covid-19 Impact, and Forecasts (2023 - 2028)

Brazil Aesthetic Devices Market - Growth, Trends, Covid-19 Impact, and Forecasts (2023 - 2028)

Brazil Aesthetic Devices Market is poised to grow at a CAGR of 7.9% during the forecast period (2022-2027).

The cosmetic and aesthetic device manufacturers had to shut down the production and supply units due to the lockdown, that was imposed at the beginning of the COVID-19 outbreak. Numerous research investigations have shed light on the effect of Covid on the market under investigation, which sheds light on aesthetic procedures during the pandemic. According to the study titled "Hypersensitivity reaction to hyaluronic acid dermal filler after COVID-19 vaccination: A series of cases in São Paulo, Brazil." published in the Europe PMC in January 2022, individuals who get the COVID-19 vaccine may have a delayed hypersensitivity reaction (DHR) in the region where hyaluronic acid-based dermal fillers were applied (HA), Thus, declined in the number of dermal filler procedures with the hyaluronic acid. Moreover, in October 2021 report by the Brazilian Government Directive, all elective treatments were postponed in order to provide room for Covid-19 patients in hospitals. Hence, the market for aesthetic devices was significantly impacted during COVID-19.

The market is driven by the growing aging population, rising obese population, and growing awareness about the aesthetic procedures and rising adoption of minimally invasive surgeries. According to the study titled “Time-trend in excess weight in Brazilian adults: A systematic review and meta-analysis” published in the PLOS One Journal in September 2021, Brazilian adults' combined prevalence of being overweight rose to 52.5% in 2020 from 33.3% in 2011. Between 2011 and 2020, 40.5 % of Brazilian adults were overweight. Between 2011 and 2020, the combined prevalence of obesity in Brazilian adults rose by 15.0%. In almost every period, the increases were seen in both men and women. Thus, rising in obese population in the country demand for esthtic procedures is expected increase thereby boost the market growth.

The medical aesthetic devices market in Brazil has gained a lot of momentum in recent years. According to the International Society of Aesthetic Plastic Surgery 2020 report, with 622,396 operations, Brazil has the most nonsurgical procedures worldwide. Moreover, the total number of cosmetic surgical procedures reported in Brazil was 1,929,359 in 2020. Thus, growing number of aesthetic procedure it is expected that the demand for aesthetic devices increase over the forecast period. However, concerns and the social stigma of these surgeries and poor reimbursement scenarios have been restraining the market growth.

Key Market TrendsBotulinum Toxin Segment is Expected to Register High Growth in the Forecast Period

Botulinum toxin is a neurotoxic protein that is produced by the bacterium Clostridium botulinum. The injections of botulinum toxin tend to block the nerve signals to the muscle in which it is injected. As the muscle is not able to contract without a signal, it results in diminishing or decreasing unwanted facial wrinkles or appearance. As a result, highly diluted concentrations of botulinum toxin are used for cosmetic and non-cosmetic purposes, such as for the treatment of frown lines between the eyebrows, dystonia, chronic migraine, and other purposes.

Due to the rise in demand for minimally invasive cosmetic procedures and an increase in the number of populations that are concerned with their appearance, the botulinum toxin subsegment by the non-energy-based aesthetic device is growing and is anticipated to continue growing during the forecast period.

According to the International Statistics of Aesthetics and Plastic Surgery Report in 2020, 334,220 botulinum toxins procedures were performed in the year 2020 in Brazil. It is one of the most comman aesthetic procedure in brazil contributed 53.7% of the total aesthetic procedures. Botulinum toxin procedures mainly for utilized for the treatment of facial wrinkles, frown lines and others. Hence growing preference of the botulinum toxin is anticipated to boost the segment growth over the forecast period.

The botulinum toxin procedures are minimally invasive and alter the appearance of a person which gives results without surgery also these procedures include microneedles and injections for aesthetic treatments. Due to these benefits increasing number of the beauty-conscious population opt for botulinum toxin procedures along with new product launches and strategic decisions by major players in influencing the growth of the segment.

Competitive Landscape

Brazil is a developing country and is categorized in upper middle income group as per World Health Organization. As a result, the market is very lucrative, which has resulted in many global players entering the Brazilian market. Allergan PLC, Bausch & Lomb Incorporated, Hologic Inc., Lumenis Inc. and Cutera Inc. are some of the major players in the Brazil Asthetic Devices market. Moreover, as Brazil is a upper-middle income developing region, more global players have keen interest in the region, making it very competitive.

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