Blueberry Ingredient Market - Growth, Trends, COVID-19 Impact, and Forecasts (2023 - 2028)

Blueberry Ingredient Market - Growth, Trends, COVID-19 Impact, and Forecasts (2023 - 2028)

The Global Blueberry Market is projected to register a CAGR of 7.45% during the forecasted period.

Health-conscious customers prefer food items containing blueberries because blueberries reduce the risk of diabetes, obesity, overall mortality, and heart disease. Blueberries also encourage safe hair and skin, increased strength, and lower body weight, this has created a demand for foods containing blueberry ingredients. Growing demand for blueberry in healthy bars and yogurt is expected to fuel market growth as customers desire these products for healthier food choices because they are low in fat and contain real bits of fruit and are a rich source of protein and calcium. The product launches of food products are shifting to real food ingredients rather than economic goods which are not good for health. Blueberry ingredients can be used in different types of food products and mixtures. The intake of protein-rich foods is on the rise among consumers in the global market. Around the same time, health-conscious consumers have reduced their consumption of products high in carbohydrates and sweeteners, and high-fat foods. As a result, the high intake of fiber and high-protein foods has increased, rising demand from the food industry for blueberry ingredients products.

About half of the blueberries produced are utilized for processed ingredients, such as purees, concentrates, juices, and dried blueberries, which will continue to support the market growth in the upcoming years. An increase in the production of blueberries in recent years has minimized the demand-supply gap. Rising health awareness among the general population is driving the consumption of natural-origin products within the natural ingredient category. More players in bakery goods and confectionaries are using dried blueberries as an ingredient. Producers are expanding the production areas and berry processing facilities to cater to the market demand for dried blueberries. Demand for plant-based ingredients and products is on the rise in the food and beverage industries, making the blueberry ingredients market see substantial growth. This is attributable to the growing occurrence of health issues associated with food products and due to the rising vegan and flexitarian population which is expected to propel the market growth.

Blueberries are among the most nutrient-dense berries as they are high in fiber, vitamin C, vitamin K, and manganese. Health-conscious consumers prefer blueberry-contained food products, as blueberries decrease the risk of obesity, diabetes, heart disease, and overall mortality. Blueberries also promote hair and skin health, increased energy, and overall lower weight, which have triggered the demand for food products, including supplements containing blueberry ingredients. Increasing application of blueberry in healthy snack bars and Greek yogurt is expected to boost the market growth as consumers prefer these products as healthy snack options, as they are low in fat, contain real fruit bits, and are a rich source of calcium and protein. The market is primarily boosted by the increasing demand for healthy foods among consumers to maintain overall health. Consumers continue to seek better-for-you options in food aisles. The growing popularity of convenience, ready-to-eat foods, and on-the-go snacking is a significant factor propelling healthy snacks' growth. On-the-go products provide quick nutrition and the feeling of satiety in a busy schedule. Consumers also perceive snacks as part of a healthy diet, attributed to their controlled portions. These convenient and portable packs provide a slight energy boost during a hectic workday, thus, manufacturers incorporate blueberry ingredients to enhance the flavor as well as the nutritional content of the product. The emerging trend of healthy eating is contributing to the evolution of the snack industry by offering various healthy snack products that fulfill the growing need for on-the-go nutrition, propelling the market growth of blueberry ingredients.

The blueberry ingredient market is the major revenue contributor in the North American region. The region continues to grow significantly in terms of production acres and farming and processing efficiencies. Further, rising public awareness regarding the health benefits of blueberry is driving the market’s growth. 1.37 are willing to pay more for natural and healthier ingredients as compared to conventional products, resulting in enhanced blueberry ingredient incorporation in various functional food & beverages. Furthermore, the United States and Canada are one of the world’s largest producers and exporters of blueberries. Growing healthy snacking trends, increasing the application of dried blueberries in bakery goods and confectionaries, and the launch of products with dried blueberry as an ingredient is driving the demand for these berries in North America. The region remains the largest producer and consumer of blueberries, with high per capita consumption in both fresh and processed categories. According to StatCan, in 2021, approximately 1.86 kilograms of fresh blueberries were available for consumption per person in Canada, an increase from 1.37 kilograms in 2020.

In addition, the high demand for dried blueberries in the region, primarily for culinary purposes, is expected to drive the growth of the market studied. Due to the increased consumption of fruit-based beverages, the market is further pushed upwards. Moreover, blueberry extract is majorly incorporated into alcoholic beverages to enhance flavor profiles. These are the factors expected to drive the North American region's blueberry market.

The blueberry ingredient market is highly competitive, with many local and international players competing for market shares. Major players, like Ingredion Incorporated, AGRANA Beteiligungs AG, DOHLER GmbH, Sensient Technologies, and Givaudan, hold a significant position in the global blueberry ingredient market. There are various small and medium local players holding a significant share of the market. Product launch is one of the preferred strategies in the global blueberry ingredient market based on health-conscious consumers. The prominent players in the market are adopting strategic approaches such as products launch, partnerships, mergers, and acquisitions to strengthen their market share. Potential players are partnering with retailers, branded consumer-packed goods companies, foodservice distributors, manufacturers, bulk ingredient brokers, and traders to achieve deeper market penetration. This is necessary to enhance their distribution networks and improve their market reach.

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