The Beta Carotene Market size is estimated at USD 623.25 million in 2024, and is expected to reach USD 744.89 million by 2029, growing at a CAGR of 3.63% during the forecast period (2024-2029).
Consumers demand clean labels on products to know what exactly they consume and at what levels. Their interest in identifying the ingredients present in products has triggered the clean label products market. Consumers, globally, are highly concerned about the long-term effects of synthetic colors on health, and so prefer natural colorants in their foods. Beta carotene is largely used as a colorant for beverage and food applications. In this regard, in 2017, BASF SE launched a 10% beta carotene powder, Lucarotin 10 CWD (Cold Water Dispersible) / O (Orange) Plus. In the United States, this product replaced azo dyes yellow 5 and 6 in beverages, soups, confections, and nutrition products. Natural colors help avoid hyperactivity disorders and behavioral issues among other benefits in children. A study shows that around 88% of consumers are willing to pay a premium price for products containing naturally sourced ingredients.
The North American beta carotene market is expected to grow at a significant growth rate in the near future. Among all carotenoids, the human body can easily convert beta carotene into retinol (precursor vitamin A), which is a major ingredient in dietary supplements. In the United States, Beta carotene (95% pure) is permitted as a colorant under 21 CFR 73.95 and 21 CFR 166.110 and a pro-vitamin A nutrition supplement under 21 CFR 182.5245 and 21 CFR 184.1245. Further, more than 60% of the American population prefer having beta-carotene and other carotenoids vitamins in their regular diet. Beverage manufacturers have launched various RTD containing beta carotene, nature-identical being the most predominant form. For instance, Vitatine which is an antibiotic subsidiary signed an exclusive agreement with B & D Nutritional Ingredient which will bring its natural beta carotene available in the United States for application in the food and beverages and dietary supplement industry. Also, beverage brand GacLife has launched the world's first line of gac-based wellness products with functions for skin and vision care. Gac fruit is a fruit found in certain Southeast Asian regions and comprises of high concentration of carotenoids, antioxidants, and other nutrients. Hence, creating a potential market growth for the category during the forecast period
Major players in the global beta carotene market are, Royal DSM, Sensient Technologies, Chr. Hansen, and BASF SE. Other players include FMC Corporation, Foodchem International, D.D. Williamson & Co. Inc., Merck & Company Inc., and Lycored Corp. The major manufacturers in the global beta carotene market are expanding their presence and procurement procedures, along with significant investment in R&D. For instance, in November 2017, Chr. Hansen had extended its patented encapsulation technology to increase the stability of beta carotene color pigments for its application in beverage products. The technology-enabled beverage manufacturers to use the ingredient in smaller quantities. Therefore, a cost-effective measure with maximum utility.
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