Beauty Drinks Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

Beauty Drinks Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

The beauty drinks market is projected to register a CAGR of 11.9% during the forecast period (2020 - 2025).

Key Highlights

• Among all the ingestible and topical combination products within the industry, beauty drinks are proving to be a highly palatable option, with a growing preference for these products as well. The major reasons for the increased demand for beauty drinks include increasing prevalence of lifestyle-related diseases and people consciously taking preventive healthcare measures. In addition, the market for beauty drinks is predominantly driven by the standard consumer shift toward preventive skincare, with the increasing aging population in developed countries.
• Furthermore, developed markets, like the United States and Europe, are discovering the untapped segment of customized products based on health claims.
• In the segmentation front, by ingredient type, collagen is dominating the beauty drinks market, whereas the coenzyme segment represented the fastest-growing ingredient segment, due to the anti-aging and skin enhancement properties.

Key Market TrendsCollagen Products Form the Largest Market Segment

Collagen-based beauty drinks are becoming popular in the beauty drinks industry, as they are protein-rich ingredients that play an important role in skincare. They protect the dermis and help in maintaining youthful skin. Collagen-based products are high in demand among the young population for slimming and beauty purposes and elderly consumers for anti-aging effects, as they tend to produce low levels of collagen. Asia-Pacific forms the largest market for collagen-based beauty drinks, whereas the North American market is expected to register a prominent CAGR, due to increasing awareness about the health and beauty benefits of collagen among the US and Canadian consumers.

North America to Drive the Global Beauty Drinks Market

Health is taking a backseat among Americans, due to the growing hectic work-life schedule in the United States. This leads to the need for nutricosmetic products, like beauty drinks. Companies are primarily targeting consumers who are 30 years and above, as they appear to be more concerned regarding health and aging. Sale of beauty drinks in the countries of North America, especially the United States, is expected to increase tremendously, due to increasing incidences of skin problems, hair fall issues, and influence of the fashion industry. To capture this opportunity, the beauty drink companies dominating the region are working toward widening their number of brands and increasing assortments.

Competitive Landscape

Global players, including SAPPE Public Company Limited, Shiseido Co. Ltd, and Vital Proteins Ltd, together hold a minor portion of the market, wherein Shiseido Co. Ltd held the maximum share. New product launches, market expansion, and partnerships are the preferred strategic approaches adopted by most companies involved in the beauty drinks business. Owing to product expansions and growing consumption of nutricosmectics, the global players in the beauty drinks market adopt new product launches as their key strategy. Gelita AG launched a new product ‘Verisol’ based on bioactive collagen peptides that help in stimulating skin metabolism. Other private companies, like Kinohimitsu, Big Quark, and Hangzhou Nutrition Biotechnology Co. Ltd, are trying to gain a higher market share by effectively following product launches, innovation, partnerships, and market expansions.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

Companies Mentioned

IBM Corporation
Oracle Corporation
Internap Corporation
Packet Inc. (An Equinix Inc. Company)
Scaleway Inc.
Amazon Web Services Inc
Rackspace Inc.
CenturyLink, Inc.
LightEdge Solutions, Inc

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