Bean-to-Bar Chocolate Market - Growth, Trends, and Forecasts (2022 - 2027)
Bean-to-bar chocolate market is projected to register a CAGR of 7.8% during the forecast period, 2022-2027.
Bean-to-bar chocolate is an artisanal version of chocolate that is made from cocoa beans and produced in small batches. It is made from scratch and the producers have control over the whole process. In contrast to factory-made chocolates that contain fillers and flavorings, bean-to-bar chocolates are made with only cocoa beans and a little sugar. Bean-to-bar chocolate market is highly fragmented into very small-scale players operating in local markets.
The chocolate produced is natural and does not have additives involved thus in demand with consumer preference for more natural and organic products. These chocolates provide a wholesome experience for consumers and are available in various flavors. It represents a specific way of manufacturing chocolate in a more artisanal and transparent way where the producer's source cocoa beans, roast, grind and then process them into chocolate.
The number of bean-to-bar manufacturers has grown in recent years with the high demand for high-quality chocolates across the globe. For instance, according to the Fine Cacao and Chocolate Institute 2020, estimated that Europe had over 90 chocolate manufacturers. Moreover, with the growing consumer awareness about the high quality of the bean-to-bar market is driving the demand for such products. Manufacturers and key players in the market are organizing educational programs about chocolate to create awareness among consumers about the specific flavor profiles of chocolate.
Key Market TrendsGrowing consumer preference for natural and healthy chocolatesCocoa chocolate is an ever-growing market driven primarily by its extensive appeal, popularity, and wide use of chocolates in household cooking. Chocolates are consumed by a large portion of the population and have all age groups of consumers. In western countries, there is an increased demand for chocolate with perceived health benefits and more exotic flavors. Consumers nowadays are looking for unique options, that offer health benefits along with health benefits, this has created opportunities for manufacturers to come up with such options. Key players in the market are focusing on offering all-natural, free-from, and organic chocolates to attract consumers.
Moreover, most consumers are interested in better-for-you chocolate. Consumers want to reduce their sugar consumption, added antioxidants, and added protein to chocolate and chocolate-flavored food. Thus, consumers are looking for such options which can fulfill their needs. However, the demand for cocoa products is continuously increasing in emerging economies. Chocolate sales are projected to grow in countries experiencing increases in GDP per capita such as China, India, Mexico, Indonesia, Turkey, and others. The growing demand for chocolates is anticipated to benefit the bean-to-bar chocolate market.
Europe is the Largest Consuming RegionEurope is one of the key producers of chocolates around the globe with the presence of key chocolate manufacturers of all sizes, which work with different cocoa qualities. Across the region, several multinational companies represent the bulk of the market for final chocolate products which include Nestlé, Mondelez, Mars, Lindt & Sprüngli, and Ferrero.
Moreover, swizz chocolates are also very popular across the globe, and in terms of industrial chocolate, the European Cocoa industry is one of the largest markets that ground over a million tons of cocoa beans, with a production amounting to one-third of the world production, with the Netherlands alone accounting for 550.000 tons, according to the European Cocoa Association.
Europe is also the largest producing region, and Germany is among the world's largest exporters of chocolate, followed by Belgium, Italy, Poland, and the Netherlands according to the Centre for the Promotion of Imports Europe. Thus, with the presence of large and small-scale producers in the region, along with the high consumption of chocolate, the European market is anticipated to be the key region for the bean-to-bar chocolate market.
Competitive LandscapeThe global bean-to-bar chocolate market is highly fragmented with small-scale players operating in multiple regions. Regional-level players and local players are focusing on offering a wide range of chocolates with different flavors, packaging, sizes, and aromas. These players are using various strategies to expand their market share to maintain a leading position in their respective market space.
Some of the key players in the bean-to-bar chocolate market include C Salgado Chocolates, Goodnow Farms, Maui Kuʻia Estate Chocolate, Latitude Craft Chocolate, and Raaka Chocolate Ltd. There are various small-scale players in the market opting for different strategies to acquire a significant market share. For instance, Kocoatrait is a luxury chocolate brand offering organic bean-to-bar chocolates produced only using Indian cocoa.
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