The Barbeque Grill Market size is estimated at USD 6.77 billion in 2024, and is expected to reach USD 8.32 billion by 2029, growing at a CAGR of 4.20% during the forecast period (2024-2029).
Changes in young consumers' lifestyles and eating habits, as well as the growing trend of outdoor parties and social gatherings, have increased demand for low and slow-cooked barbeques such as brisket, pork shoulder, and pork ribs. This factor is expected to contribute to the industry's growth in the coming years.
Because of changing consumer eating habits, the number of quick-service restaurants and eateries continues to grow. Furthermore, the number and popularity of barbeque restaurants are growing rapidly. Because of their hectic work schedules, most young consumers prefer to eat at outdoor eateries and restaurants. Consumers, especially the young generation, like to taste and experiment with new and unique food dishes. Furthermore, most barbeque restaurants are increasingly offering live cooking, extensive buffet spreads, lively ambiance, and great music, which is expected to favor the growth of the BBQ grill during the forecast period.
One important trend that is helping to increase the market share for barbecue grills is the rising number of grills being sold online. The availability of barbecue grills in a wider range of sizes, combined with increased marketing and promotional efforts, is increasing consumer interest in and demand for barbecue grills.
Unlike all other products, the barbeque (BBQ) grill was unaffected by the COVID-19 pandemic. With restaurants closed or difficult to enter, as well as government-mandated lockdowns around the world, more people began cooking at home. According to consumer research published in November 2021, 38% of all grill owners purchased a new grill in the past two years.
A charcoal barbecue is a kind of cooking equipment mainly used for outdoor settings. The charcoal barbecue is usually portable and can be used for camping or picnic. Recently, charcoal barbecue has been widely used in the hotel industry. It is also used in families. Technological innovations in attaining pollution-free charcoal are majorly driving this segment of the market. The lump charcoal market dominated the global barbecue grill charcoal market by both volume and value. This is because the lump charcoal burns quickly produce less ash and gains high temperature compared to other types. Also, its low ash content and high calorific value encourage end users to adopt it. The other Charcoal barbeque grills are Extruded Charcoal, Charcoal Briquettes, and Sugar Charcoal grills.
In 2023, North America will account for more than 50% of the global barbecue market. When consumers in nations like the U.S., Canada, and Mexico celebrate any kind of holiday, the focus is frequently on eating barbecued food. Almost two-thirds (64%) of U.S. adults own a grill or smoker, while over 72%, i.e., 7 in 10 Canadian adults, own a grill or smoker. They enjoy cookouts on various occasions, including 68% on Independence Day, 56% on Memorial Day, 56% on Labor Day, 42% on Father's Day, and 29% on Mother's Day, according to a study conducted by Hearth, Patio, and Barbeque Association in 2021 and the figures showed a slight increase in 2022.
The report covers major international players operating in the global barbecue grill market. In terms of market share, a few of the major players currently dominate the market, like Middleby Corporation LLC, Napoleon, Weber-Stephen Products, Traeger, and NexGrill. However, with technological advancements and product innovations, midsize to smaller companies are increasing their market presence by securing new contracts and tapping into new markets. The leading brands are opening exclusive stores for special products. The companies are also promoting, differentiating, and selling limited editions to increase their visibility and brand awareness in the market.
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