Bangladesh Instant Noodles Industry - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

Bangladesh Instant Noodles Industry - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

The instant noodles market in Bangladesh is expected to register a CAGR of 6.9% during the forecast period (2020-2025).

Key Highlights

• Instant noodles are consumed anytime and anywhere in Bangladesh, thus, the frequency of eating is high.
• The image of instant noodles turned negative after Maggi, a noodle brand by Nestle, was declared unsafe by India’s regulatory body, FSSAI, in 2015, due to excessive lead.
• The demand for instant noodles is high in the country, as they are not time-consuming to prepare.

Key Market TrendsPacket Instant Noodles Drives the Market

The single most important and crucial driver for a customer’s decision to buy instant noodles is the taste, followed by family preference and brand name. Due to larger family sizes in Bangladesh, most of the packet instant noodle manufacturers offer larger pack sizes, such as four-pack, eight-pack, and twelve-pack noodles. Chicken is the most popular flavor in the packet instant noodles segment. Other preferred flavors are masala, beef, shrimp, hot and spicy, and tom yum. Maggi holds the highest market share in the packet instant noodles segment. It offers its instant noodle products in a variety of pack sizes, such as single-pack, four-pack, eight-pack, and twelve-pack noodles.

Single-pack Instant Noodles are the Fastest Growing Pack Size

Due to the increase in consumption from nuclear and middle-class families, the single-pack instant noodles segment holds the dominant share in the market studied. It is popular among families, especially children. Bangladeshi consumers add various ingredients to instant noodles, such as vegetables, meat, and egg, to make it nutritious. Single-pack instant noodles are small in size and can be consumed at one go. In order to avoid storage constraints, parents prefer to purchase single-pack instant noodles. An increase in the demand for instant noodles, as a nutritious meal for school-going children, is driving the single-pack instant noodles segment of the market studied. The growing preference for instant noodles from residential students is increasing the sales of single-pack instant noodles.

Competitive Landscape

The instant noodles market in Bangladesh is consolidated with the presence of global players, such as Nestlé Maggi, Unilever Knorr, and Pran’s Mr. Noodles. Maggi is the leading player in the market studied, followed by Pran’s Mr. Noodles. The companies operating in the market studied are introducing various kinds of promotional strategies to attract consumers’ attention.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

Companies Mentioned

IBM Corporation
Oracle Corporation
Internap Corporation
Packet Inc. (An Equinix Inc. Company)
Scaleway Inc.
Amazon Web Services Inc
Rackspace Inc.
CenturyLink, Inc.
LightEdge Solutions, Inc

Please note: This publisher does offer titles that are created upon receipt of order. If you are purchasing a PDF Email Delivery option above, the report will take approximately 2 business days to prepare and deliver.